SPC Flooring SEO Success: Growth in Traffic, Rankings, and Business Inquiries

About Client / Overview

Madeleine Floors is a premium SPC flooring manufacturer in India offering high-quality, durable, and eco-friendly flooring solutions for residential and commercial spaces. The brand focuses on delivering modern flooring designs with strong performance features such as waterproofing, scratch resistance, and long-lasting durability.

With a vision to strengthen its digital presence and generate more business inquiries, Madeleine Floors partnered with Shoutnhike Digital Marketing Services in Ahmedabad to improve search visibility and rank for competitive industry keywords.

SEO Success Story (Last 3 Months)

•  Organic sessions reached 2,986 users from search traffic.
•  Total users increased to 1,988, indicating improved visibility.
•  New users reached 1,874, showing strong acquisition growth.
•  Key events increased to 258, reflecting improved inquiries and interactions.

Key Highlights:

• Strong growth in new user acquisition from search engines
• Improved user engagement and session quality
• Increase in inquiries and interaction-based actions

Challenges

• Highly competitive industry for keywords like:
  • SPC flooring manufacturers in India
  • Vinyl flooring suppliers
  • SPC flooring brands
• Low visibility for high-intent B2B keywords
• Limited content targeting commercial & industrial flooring use cases
• Technical SEO issues affecting:
  • Crawlability
  • Indexing
  • Page performance
• No structured keyword clustering across:
  • Product pages
  • Category pages

Our Approach

🔍 Keyword & Strategy

• Conducted deep keyword research (B2B + B2C intent)
• Identified high-conversion queries for flooring products

📝 On-Page SEO

• Optimised product & category pages
• Improved:
  • Meta titles & descriptions
  • Heading structure
  • Content relevance

📄 Landing Pages

• Created industry-specific landing pages:
  • Residential flooring
  • Commercial flooring
  • Industrial flooring

⚙️ Technical SEO

• Improved:
  • Page speed
  • Crawl errors
  • Indexing issues
• Implemented schema markup

🔗 Link Building

• Built backlinks from:
  • Architecture websites
  • Interior design platforms
  • Construction directories

📊 Content Marketing

• Created SEO-focused content:
  • Flooring buying guides
  • Product comparisons
  • Industry trends

Traffic Growth

• Organic traffic increased to 2,986 sessions
• 1,874 new users acquired via SEO
• Engagement rate stayed above 67%

Result:

• Improved search visibility
• Higher quality traffic
• Better user interaction & intent matching

Ranking Improvement

Based on the ranking report:

• Multiple keywords achieved Top 1–3 positions, including:

– best spc flooring brands in india

– spc flooring manufacturers in India

– spc vinyl flooring manufacturers

• Several keywords improved from Top 10–20 to Top 3–5, including:

– spc flooring india

– spc floor manufacturers

– spc flooring manufacturers in Gujarat

• Competitive keywords moved from 100+ positions to Top 10–20, such as:

– luxury vinyl manufacturers

– vinyl flooring manufacturing companies

This resulted in stronger keyword visibility and higher organic traffic from relevant search queries.

Key Learnings / Takeaways

• Targeting both B2B + B2C keywords improves reach and conversions
• Combining technical SEO + product SEO boosts rankings faster
• Creating industry-specific landing pages captures high-intent traffic
• Content strategy plays a major role in authority building and lead generation

Ready to Grow Your Organic Traffic?

If you want to improve search rankings, website traffic, and business inquiries, partner with Shoutnhike – Digital marketing experts.

📞 Contact Details:

• 📧 contact@shoutnhike.com
• 📞 +91-99743-60053

👉 Let’s build your next SEO success story.