Organic Growth Success: Improving Rankings & Engagement for SND Trade

About Client

SND Trade is an Australia-based supplier specializing in high-quality cladding solutions, including PVC and WPC wall cladding products for residential and commercial applications. The brand focuses on durability, modern aesthetics, and sustainable building materials.

As the best digital marketing agency in Ahmedabad, Shoutnhike partnered with SND Trade to improve their online visibility, increase organic traffic, and generate qualified B2B leads from the Australian market.

SEO Success Story

• Organic sessions reached 3,065+ users with consistent upward trends.
• 2,002 engaged sessions, showing improved user intent and quality traffic.
• Engagement rate improved to 65.32%, indicating better content relevance.
• Over 80+ key events tracked, reflecting increased inquiry and interaction.
• Multiple high-intent keywords moved to Top 3–5 positions in Google Australia.

Challenges

• Low visibility for competitive keywords like “PVC wall cladding” and “WPC cladding Australia”.
• Limited keyword presence in the top 10 search results.
• Weak location targeting for the Australian audience.
• Lack of optimised product/category landing pages.
• Minimal internal linking structure impacting crawlability.
• High competition from established suppliers in Australia.
• Under-optimised content for transactional search intent.

Our Approach

• Conducted in-depth keyword research targeting high-intent and location-based queries.
• Optimised core pages for keywords like PVC exterior wall cladding, WPC cladding Australia.
• Created SEO-focused landing pages for product categories and services.
• Implemented technical SEO fixes (site speed, indexing, structure).
• Built high-quality backlinks from niche and relevant domains.
• Strengthened internal linking for better page authority flow.
• Optimised on-page elements, including meta tags, headers, and content.
• Focused on conversion-driven content strategy for B2B leads.

Traffic Growth

• Achieved a steady increase in organic sessions over the last 3–6 months.
• Google organic traffic accounted for 91%+ of total traffic, indicating a strong SEO impact.
• Improved engagement metrics, including session duration and interactions.
• Higher-quality traffic leading to greater inquiry potential.

Ranking Improvement

Significant improvements in high-intent keywords:

• PVC cladding exterior → Ranked in Top 2–3 positions
• PVC exterior wall cladding → Top 3–4 positions
• WPC cladding → Improved to Top 3 positions
• Best composite decking Australia → Top 7 positions
• Cladding suppliers Melbourne → Jumped significantly towards Top 10
• Composite cladding suppliers → Improved by 80+ positions

Overall, the majority of target keywords moved from page 3–10 to page 1 rankings.

Key Learnings / Takeaways

• Targeting high-intent B2B keywords delivers faster and more meaningful results.
• Combining technical SEO + content optimisation + backlinks creates sustainable growth.
• Location-based SEO is critical for international targeting (Australia).
• Structured landing pages significantly improve both rankings and conversions.

Let’s Grow Your Business Like This

If you want similar results for your business—more traffic, better rankings, and quality leads—our team at Shoutnhike is ready to help you scale.

Contact Shoutnhike

• 📧 Email: contact@shoutnhike.com
• 📞 Phone: +91 99985 91539