Casheasy.ca – SEO & Digital Marketing Case Study

It is possible to get thousands of leads a month if you employ the right digital marketing strategy. Cash Easy, a quick loans service provider company in Canada is a flourishing example. ShoutnHike, a leading SEO company in Ahmedabad helped this five-year-old company get 3700+ leads from its website and Facebook within two months. ShoutnHike created a well-optimized website for the client to establish a strong brand identity and online presence. We designed an impactful campaign for the client keeping FB policies in mind since it was a loan related subject. With the right use of keywords and creative ads, we helped the client get more and more leads. Below is the detailed case study of Cash Easy.
About Client:
Cash Easy providing services such as quick loans in 24 hours. They have over five years of experience in this field and have the necessary knowledge and expertise.
Cash Easy is set up almost 5 years back to assist people in getting loans with ease. Over these years, we did help more than 200 people in obtaining the funds that they need to further their dreams for interest rates that are pretty low. Around 199+ users are happy and content with the services and support that they provide. They offer four types of loans to our customers, namely — Instant Loan, Bad Credit Loan, Personal Loan, and Debt Consolidation loan. Our customers can handpick one that best fits their requirements.
Challenge
- The client doesn’t have a website at all.
- The client doesn’t have a brand identity logo.
Our Approach
We have analyzed the client’s requirements and proposed a logo that gives a sense of quick loan. We also designed a website to help users find all the information about all types of loans and the client can get max. Lead for instant loan requirements.
For example
- We have fix header so, that user can click on call to action button i.e. Get Loan Now
- Given call to action in all the sections.
- Adding why Cash easy
- Removed navigation menu from the contact us page
- Added USP as well.
We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.
We run a lead campaign for this client which is the most challenging part for the loan related subject. We comply with the FB policies and now the client is generating 1000+ leads in a month.
We are also creating new variations in Ads to get more leads with a lower cost per lead.
Outcome
Instant Leads from the Website

With our proper audience and demographic targeting and conversion optimization, we achieved to get 2500+ leads in 2 months.
Instant Leads from the Facebook
With the help of the right image + description and call to action, we generated 1200+ leads in a span of 2 months.
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