Pharmatechexpo – Social Media Marketing Case Study
About client
We PharmaTechnologyIndex.com Pvt. Ltd. (KNS Group of Company), are known as one of the world’s best service providers in offering services for Pharma B2B Portal, Pharma Publication, Event Organizer & Event Management. Our mission is to maintain a healthy business relationship with our customers by implementing a professional work environment. In order to turn our mission into reality, we focus on constant improvement, employee empowerment, product innovation, and world-class supply chain strategies.
PharmaTech Expo & LabTech Expo is an International Exhibition on Pharma Machinery, Formulations, APIs, Nutraceutical, Analytical, Lab & Packaging Equipment. This will give opportunities to Suppliers, Manufacturers, Industrialists, Entrepreneurs, Buyer, and Consultants to interact at this common platform.
Challenges
- The client didn’t have a good presence on social media platforms.
- The client was getting a very high cost per lead.
- The client doesn’t have optimized social media platforms.
- Client Need Leads for its Chandigarh, Ahmedabad exhibition.
Our Approach
Build a Strategy
We made the strategy in such a way that they can get more visitors & get maximum benefits from Facebook Paid Ads, We created an audience like
Audience
- website visitors for the last 30 days
- Lookalike of website visitors
- Pharma Interest in the campaign
Hence, it worked and we got an immense good result from this targeted audience.
Ads

Goal Achieved
We have provided a 200% lead improvement by survey campaign, and also provided improvement in leads. The client got conversions from FB leads.
WHAT WERE THE RESULTS OF LEAD GENERATION CAMPAIGNS?

The organic performance on Social Media Profiles



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