Integratedindia.in – SEO AND DIGITAL MARKETING CASE STUDY
About client
Integrated Enterprises (India) Private Limited is an institution with over 4 decades of trust and track record in Financial Services Industry. The Company was promoted as a Private Limited Company in the year 1973 and was later converted as a Public Limited Company in the year 1991.
The company has evolved itself from different market cycles by winning the trust of the investment community to help them achieve their investment goals. The company pioneered the fixed deposits mobilisation for retail investors. In 1996 Integrated became a depository participant with NSDL. Integrated expanded its horizon by foraying into capital market, corporate and tax services to become an Integrated Financial Services Providers.
Challenge
- The website needs improvement in terms of SEO and user conversion optimization.
- The website currently has a slow loading time.
- The website lacks elements that would encourage users to engage on both desktop and mobile devices.
- We have identified several technical issues that need to be addressed to enhance the website’s performance.
Our Approach
- Conduct a comprehensive SEO audit to identify areas that need improvement.
- Optimize website content for relevant keywords and ensure that it is user-friendly and engaging.
- Improve website speed and loading time by optimizing images and reducing server response time.
- Enhance the website’s user experience on both desktop and mobile devices by improving site navigation and implementing responsive design.
- Fix technical issues, such as broken links and errors, to ensure that the website is functioning properly and providing a positive user experience.
- Develop a link-building strategy to increase website authority and drive traffic.
- Monitor website analytics and make adjustments as necessary to continuously improve SEO performance.
Outcome

Overall Performance
With the help of the right page on page, link building, and conversion optimization activities website has managed to get stable traffic, lead improvement.
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