How Can Competitor Analysis Help Your Digital Marketing Strategy?

Chirag Shah
February 2, 2019
Competitor Analysis

It would go without saying that you need an online presence for your business. Whether you selling lemonades or aircraft, an online presence is a must in today’s world.

You create an amazing website, a website that people will go gaga on with the first sight. True that the online marketing strategies would work better on the offline marketing strategies. They are quite cheaper too. But, this would end you up in dense woods of competition. As a matter of fact, you will come head to head with the majority of the unexpected foes because you are not competing for clients, but you are competing for traffic.

So, what’s the solution? Well, experts say that a well-thought competitor analysis will help you structure your complete online marketing strategy. With the help of a devised competitor analysis from a good digital marketing company in India, you will:

1. Stay away from the repeated online mistakes.

2. Come to know about the best practices in the industry.

3. Find out a way to stand out your brand.

4. Understand your industry and clientele better.


Let us a deep dive and complete the maze to find out the way to reach the most comprehensive analysis of your internet competition. Here are the pointers to note:

  • Kick-Starting the analysis

To begin with, you need to first know your enemy. Your first assignment is to scratch the google address bar and look for your product related keywords. In a few seconds, you will come across plenty of other keywords and also the brands that are making use of these keywords to drive traffic to their websites. Your next step is to weed out the small fishes and come up with 5 or 6 strong fishes that are your competitors in the market.

  • Using the competitor analysis tools

This is the time to know your enemy and utilize all the free tools that Google has bestowed you with. You have plenty of questions to ask we know that but you need to keep patience and find out which part of analysis is the most important to you. Ensure that you are spending time on just the best. The best competitor analysis would be based on:

  • SEO

Make sure that you are in the top three results to get good traffic on your website. People use the search engines to find out things but not the links found are clicked and viewed. Generate organic visibility, backlinks and keywords to gather traffic.

  • Content

Find out what kind of content is used by your competitors. Blogs, articles, white papers, case studies, infographics, podcasts and more. Your competitor’s website will tell you which is the best content for your industry. You can opt for content gap analysis and learn how the content is categorized.

  • SMM

Social media is a powerful tool in today’s world. Create your presence and see how your competitors are popularising their brands on social media. Find out which of your competitors’ are using social media, find out which platforms they are using, check their audience size, the frequency of their posts, the tone of their content and so on.

  • PPC

If organic traffic is not helping you, Pay per click is the answer for you. Just spend a small amount and you will get unimaginable profit beyond the wildest dreams of yours. Your task here is to look for your paid competition. Look at their ad copy, check what they are offering, analyze their landing pages and so on.

  • Love your enemy

At last, you should follow what your competitor is doing and love what they are doing because they have made online marketing very easy for you.

For any such digital marketing company in India, competitor analysis is very important. If you are also looking forward to the same, your online marketing company might be of good help.

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Chirag Shah CEO and Founder at I help client to grow business online with measurable result and swift ROI. I have 10+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.

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