Google’s AI Now Calls Local Businesses: What It Means for Local SEO

In a move that could redefine how customers communicate with local service providers and receive all the information in minutes, Google is here with its new AI Search feature. This AI feature calls local businesses on behalf of the user. This innovation not only makes the customer experience smoother but also transforms the dynamics of local SEO 2025 significantly. 

For local businesses, this is more than a mere feature as it can help to elevate the best SEO services you are using for your business. It’s kind of a wake-up call to reassess online visibility, profile accuracy, and readiness for AI-driven customer service.

What does it mean for your enterprise, and how are you supposed to get prepared? Let’s go through it.

What Is Google’s AI Calling Feature?

Google Search now includes a new feature called “Have AI check pricing,” in which users ask for service pricing info from several local businesses simultaneously, without making a call themselves. The feature applies in settings such as pet grooming, dry cleaning, home repairs, auto servicing, etc.

When a user submits a local search query (such as “electricians near me” or “dance studio in Ahmedabad”), Google might pop up with a prompt to let the AI make calls to local businesses. The user would submit a short form with details regarding service type, time preference, contact method, etc, and this AI feature will call the local businesses that rank higher in the Local search results. 

The responses, which include the quotes and appointment availability, will be shared with the users via SMS or email.

Why This Matters for Local SEO in 2025

The AI is not one to randomly choose an organization to give a call. Instead, it calls any organization that already appears in the top local search listings-that is, high rankings now have greater value in local search.

Thus, this development links lead generation to search visibility, further positioning local SEO not just as a marketing effort but one that drives revenues.

Key Implication:

If your business does not rank well in the local search results, the AI won’t even consider calling you, not alone referring your business to potential customers.

How This Impacts Local Businesses

1. Search Visibility = AI Calls = Leads

With Google AI calls contacting businesses in the top results, SEO becomes a direct method for generating leads. This makes a partnership with the best SEO services provider even more necessary.

Your business should:

• Appear in the top results for relevant local queries.
• Keep a correct and keyword-optimized Google Business Profile.
• Have proper NAP (Name, Address, Phone Number) consistency across platforms.

2. Rise of Voice-Based and AI Customer Service

Introduction of AI customer service complements this broader evolution. While Google’s AI would not only scrape your website, it converses with your business. That means:

• Your team should be prepared to answer these AI-initiated calls.
• Having clear scripts or automated answers that promptly provide good information might be worth considering.
• Use structured data on the website to make your service, pricing, and hours easily scannable for those AI systems.

3. Profile Management Is Now Lead Management

Google bases utilizes your Business Profile settings to determine whether to initiate a call from their end. Businesses, however, would dislike opting in without proper profile management, as it may cause customer experience issues or risks.

Make sure your profile is well updated for:

• Real-time availability
• Service categories
• Pricing ranges
• Preferred communication channels (SMS, email)

This will ensure that when the AI communicates with clients, it properly represents your business. 

Preparing for the New Era: Actionable Tips

✔ Optimize for Local SEO 2025

Nothing has changed in the core concept, but the stakes are huge now. To stay visible:

• Target high-intent keywords (i.e., “best dance studio near me”)
• Ask customers for reviews, as their quantity and quality may influence local rankings
• Include detailed descriptions of each of your services, marked up with structured data
• Update regularly your business hours, photos, and service availability

✔ Use AI-Friendly Language and Structure

Since Google AI calls up the conversation with your clients and records the responses:

• Train your staff to articulate well, avoid jargon, and deal quickly with common questions.
• Go for conversational, structured responses, as these will be easier for the AI systems to interpret.
• Make use of call tracking to monitor and analyze AI-run calls.

✔ Focus on Mobile & Voice Search

New cross AI features are then inherently intertwined with the rise of voice searches. Optimize your content to answer common spoken queries such as:

• “What’s the cost of tile installation service near me?”
• “Is there an electrician available tomorrow?”

Create sections for FAQs and use natural, question-based headings to target voice queries. 

Why Businesses Should Care Now

The AI-calling feature is rolling out in the US and is set for expansion. Currently, Google AI Pro and AI Ultra subscribers seem to enjoy increased limits of use, signaling a rate-based rollout shortly.

Businesses that adapt now gain a first-mover advantage in lead generation and offer a better customer experience. Those ignoring it stand to be completely shut out of the AI-based customer journey.

Final Thoughts

With Google pushing AI tools, the Search feature is getting further broadened. It is no longer only about giving an engine that performs a service for a user. 

For all businesses, those missed calls, outdated listings, or poor locations are missed revenue opportunities. Let’s think beyond SEO. Put AI-ready concepts, real-time updates, and structured information into your digital presence.

Whether you run a local salon, mobile shop, or dance studio, your ability to survive in 2025 will depend on how well you rank, respond, and resonate with AI-driven customers.

Want to crack this AI code?

Get found. Get called. Get leads.

Reach out to ShoutnHike’s experts for the best SEO services tailored for Local SEO and AI-ready search optimization in 2025.