Improving Your PPC Landing Page Experience And Quality Score

Most of the companies spend quite a high share of their marketing investment (up to 92%) for bringing customers to their site. But, what they spend to keep them is negligible. The landing page experience that you provide your customers is what converts them into customers. One question every marketer needs to ask himself is, why optimization? You don’t optimize merely for conversion rate, in fact, it’s the last reason, the prior being the benefits of your business and to create a better image in Google list to achieve a higher rank. A PPC management company in Ahmedabad states that when you target all three, the need for improving landing page experience arises because that’s where your conversion rate starts.

Here are six tips that can improve landing page experience and the quality score of your website.

Mind Speed

Though the speed can depend on the internet speed of the user, most of the users will not wait for more than 3 seconds for a page to load unless it is really necessary. Even Google keeps account of how fast your landing pages loads. So, your landing page must load in front of users within 3 seconds.

Two resources that can help with speed are:

• Pingdom Speed Test
• Google PageSpeed Insights

Mobile Friendliness

Most of the users are online from their smartphones and not PCs. No matter how good your landing page looks on a computer desktop, if it couldn’t convince mobile users, it’s a huge downfall.

Google analytics will show you how many of your users are coming from mobile and how many from laptops. Surprised? Must not be!

Test everything as your users do, and you will provide the best.

Don’t Optimise For Conversions

Someone is just searching for fee details of a local college, and you want them to fill out the signup form. Then you do the follow-up process by calling them and asking about their subjects and career interests even when the student is sure of which college and what career he/she wants to proceed.

Such conversions are useless as they yield no benefits. You just let your users know some primary things to save theirs as well as your time. No will show interest in knowing about your services until you let them have a glance at what you do.

Optimize your landing page according to users. See it from the user’s perspective, and you will have better results.

Free-up Your Landing Page

Not everything belongs to the landing page. Everything that comes in the way from search to the ad to the landing page, and finally to business needs no space in the landing page. Even your marketing pixels must be limited so that there are no broken images, and the speed of the page is improved. It also prevents privacy issues. Keep the landing page limited to what it belongs to.

Personalization With Purpose

A woman is browsing something for his brother or husband, and you keep on showing something that might be interesting for a girl. This is how personalization fail when you try to go too close. Do personalize but with purpose.

Take Care Of The Little Things

Take benefit from these little things:

• Metadata and title tags something to be used. If not good, they will surely don’t do any bad.
• Forms, styles, and even button color can impact the end results.
• Experimenting with your writing style and length of content can sometimes bring unexpected results. You don’t know what can be appealing to the customers.
• Use multiple taglines and try to answer whatever query your visitor can have.
• Let your landing page have an escape way so that you don’t get punished by both Google and visitors.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.