Things you should consider when you choose domain name and hosting to help you in branding

Chirag Shah
September 7, 2018

The one thing that every Digital marketing company in India suggests is that choosing a domain name is a task way more important than you think. The domain name that you choose today will have an ever-lasting impact on your websites, its ranking and lead generation as well. That is why it is important to think the process through before you decide anything.

1. Important Things about Domain Extension

While the other aspects leave some scope for creativity, your domain extension has to strictly follow rules.

There two things to consider here

ⅰ. Nature of business

e.g. If you have a company the extension will be .com, if an organisation .org. and so on and so forth.

ⅱ. Targeted region

e.g. If it is India, .in, if UK, it will be

2. Make it easy to type & memorable + Keep it short

A complicated domain name can confuse people and make them forget your website. That is why always try to use a domain name that is easy to remember and 2 words long.

3. Use keywords but not exact phrase match

You can also use keywords related to your business to get higher ranking on search engines. For example, if you run an SEO company in Ahmedabad, your domain name could be

4. Your brand name

When you have a brand name, always make it a point to use it as your domain name. This is because it will help the branding of your company. E.g.

5. Target your area

Your domain name can also contain the name of your target geographical area, like for a Digital marketing course in Ahmedabad.

6. Avoid numbers and hyphens

Number and hyphens can always become a cause of mistake when being typed. That is why it is the best to avoid them.

7. Research it

Always research the domain name you are planning to use and ensure that it hasn’t already been copyrighted to prevent any legal issues.

8. Use an appropriate domain name extension

While .com is the most popular domain name in use today, you can also select a better option based on the purpose of your website. For example, .co for companies, .info for informational sites, etc.

9. Act fast

While domain names aren’t very expensive, they do sell pretty fast. So, it is always best to act fast. As soon as you have found the name you like, register it immediately.

10. Other Things

While you can work with .com as your standard extension, you can go country specific with them as well. E.g.,, etc.

Also, make sure that your domain name is also available as a username on social media platforms for better marketing. E.g. For a Digital marketing company in Ahmedabad, might be available as a domain name. But Digital Marketing Ahmedabad username may not be available on social media.

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Chirag Shah CEO and Founder at I help client to grow business online with measurable result and swift ROI. I have 10+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.

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