The one thing that every Digital marketing company in India suggests is that choosing a domain name is a task way more important than you think. The domain name that you choose today will have an ever-lasting impact on your websites, its ranking and lead generation as well. That is why it is important to think the process through before you decide anything.
While the other aspects leave some scope for creativity, your domain extension has to strictly follow rules.
There two things to consider here
ⅰ. Nature of business
e.g. If you have a company the extension will be .com, if an organisation .org. and so on and so forth.
ⅱ. Targeted region
e.g. If it is India, .in, if UK, it will be .co.uk.
A complicated domain name can confuse people and make them forget your website. That is why always try to use a domain name that is easy to remember and 2 words long.
You can also use keywords related to your business to get higher ranking on search engines. For example, if you run an SEO company in Ahmedabad, your domain name could be seoahmedabad.com.
When you have a brand name, always make it a point to use it as your domain name. This is because it will help the branding of your company. E.g. cocacola.com.
Your domain name can also contain the name of your target geographical area, like digitalmarketingahmedabad.com for a Digital marketing course in Ahmedabad.
Number and hyphens can always become a cause of mistake when being typed. That is why it is the best to avoid them.
Always research the domain name you are planning to use and ensure that it hasn’t already been copyrighted to prevent any legal issues.
While .com is the most popular domain name in use today, you can also select a better option based on the purpose of your website. For example, .co for companies, .info for informational sites, etc.
While domain names aren’t very expensive, they do sell pretty fast. So, it is always best to act fast. As soon as you have found the name you like, register it immediately.
While you can work with .com as your standard extension, you can go country specific with them as well. E.g. Amazon.com, Amazon.in, etc.
Also, make sure that your domain name is also available as a username on social media platforms for better marketing. E.g. For a Digital marketing company in Ahmedabad, digitalmarketingahmedabad.com might be available as a domain name. But Digital Marketing Ahmedabad username may not be available on social media.