Compass Care Group: 65% Boost in Traffic & Rankings Over a Year
About Client
Compass Care Group offers personalized NDIS disability support services: support coordination, SIL, respite and accommodation, daily care, community participation, mental health support, and ILO plan management. The team emphasizes person-centered, strength-based care.
Overview
Compass Care Group is a registered NDIS disability support provider based in Perth, Australia. By partnering with Shoutnhike, the digital marketing agency in Ahmedabad, they achieved remarkable search visibility gains, driving more organic traffic, improved lead opportunities, and local authority in disability care services.
Challenges
– Extremely competitive NDIS services niche in Perth
– Targeting localized keywords like “NDIS services Perth” and “support coordination Perth”
– Sparse local backlinks and directory coverage
– Thin or missing content on specialized services
– Technical SEO issues like missing structured data and crawl limitations
SEO Traffic Story: Strong Organic Growth & Engagement for Compass Care
- Organic sessions reached ~1,298 in the last 90 days, driven mostly by Google (≈86% of visits).
- 809 engaged sessions, accounting for a solid ≈62.5% engagement rate—showing high interest and relevance.
- Average engagement time ~1m06s, with ~5.9 events per session, indicating strong interaction with the website’s content.
- Top page‑ranking keywords increased significantly:
- 60+ targeted NDIS service keywords now rank on Page 1 (Top 10), with many entering the Top 5 on Google
- Key local terms like “NDIS specialist support coordination Perth”, “registered SIL providers Perth”, and “psychosocial recovery coach Perth WA” climbed from positions 30–40 up to Top 10. (See ranking report trends.)
Our Approach
– Comprehensive Perth‑focused keyword research: phrases like “NDIS support coordination Perth”, “SIL providers Perth”, etc.
– Created rich service‑specific content for each offering category: SIL, STA, MTA, plan‑management, respite care, psychosocial recovery coaching.
– Optimized on‑page elements: meta tags, headings, internal links emphasizing local signals.
– Technical SEO overhaul: added structured (schema) data, improved crawlability, implemented sitemap solutions.
– Local link‑building: secured backlinks from disability service directories, local community organizations and relevant NDIS resources.
– Conversion improvements: easy contact forms, clear CTAs like “Refer a Client”, “Get in Touch” prominently displayed.
– Ongoing performance monitoring with adjustments based on Google Analytics and Search Console feedback.
Traffic Growth (Last 90 Days)
Organic sessions rose to ~1,298 monthly (primarily Google/organic), with engaged sessions at ~63%, average engagement time ~1m06s, and ~5.9 events/session—indicating consistent user interaction and improved site quality.
Ranking Improvement
Notable keyword ranking gains over 3-4 months:
– “NDIS specialist support coordination Perth”: from #47 → #9
– “NDIS plan management Perth”: from #21 → #15
– “registered NDIS SIL providers Perth”: from #16 → #8
– “psychosocial recovery coach Perth WA”: from #31 → #9
– “Assistance with daily personal care NDIS”: from #10 → #9.
– “specialist support coordinator perth”: from #42 → #9.
Key Learnings / Takeaways
- Local & Service-Focused Content Wins: Creating content specific to NDIS services (e.g., “SIL providers Perth,” “NDIS support coordination Perth”) and emphasizing locality led to higher SERP prominence, reinforcing that aligning content with both user intent and geographic relevance yields significant gains.
- Technical SEO + Engagement = Strong Site Authority: Enhancing technical elements (schema markup, crawlability, mobile usability) coupled with improved engagement metrics (e.g., session time, events per session) signaled increased site quality—boosting search engine rankings and trust over time.
Ready to elevate your online presence and drive real growth?
Partner with Shoutnhike, the digital marketing company in Ahmedabad, and let’s turn your challenges into a winning strategy. Whether you’re looking for better keyword visibility, stronger traffic, or higher conversions, we’re here to help you scale the right way.
Get in touch today:
- Email: contact@shoutnhike.com
- Phone: +91‑99743‑60053
We’ll refresh your digital strategy with clarity and purpose. Let’s get started!
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