How Cozy Depo Achieved 150%+ Organic Traffic Growth Through Strategic SEO

About Client

Cozy Depo is an Australia-based supplier specializing in premium cladding and decking solutions, including PVC wall cladding, WPC decking, composite decking, and exterior wall panel products. The company focuses on delivering modern, durable, and aesthetically appealing solutions for residential and commercial spaces across Australia.

As a provider of the best Digital marketing services in Ahmedabad, Shoutnhike partnered with Cozy Depo to improve its organic visibility, generate qualified traffic, and achieve higher keyword rankings in the competitive Australian cladding market.

SEO Success Story: 150%+ Growth in Organic Traffic & Major Ranking Improvements in Just 3 Months

• Organic sessions increased by 156.16% within 3 months.
• Engaged sessions grew by 188.64%, indicating significantly better user quality and engagement.
• Engagement rate improved to 67.91%, showcasing improved content targeting and user intent alignment.
• Event count increased by 248%+, reflecting stronger user interactions and inquiries.
• Multiple high-intent keywords improved by 60–88 positions in Google Australia rankings.
• Several competitive cladding and decking keywords entered the Top 10–20 positions within a short duration.

Challenges

• Extremely competitive Australian cladding and decking market.
• Low initial keyword visibility for commercial search terms.
• Most target keywords were ranking beyond page 5 in Google.
• Lack of SEO-optimized category and product pages.
• Weak internal linking and website structure.
• Minimal authority in the Australian search market.
• Limited content targeting high-intent commercial keywords.
• Low engagement and inquiry generation from organic traffic.
• Need to rank for both informational and transactional search terms.

Our Approach

• Conducted comprehensive keyword research focused on Australian search intent.
• Optimized product and category pages for high-converting commercial keywords.
• Improved website structure and internal linking architecture.
• Implemented technical SEO improvements for crawlability and indexing.
• Created SEO-focused content around cladding and decking solutions.
• Optimized on-page SEO elements including headings, metadata, and content relevance.
• Built high-quality niche backlinks to improve authority and rankings.
• Focused on improving user engagement metrics and conversion actions.
• Strengthened local relevance for Melbourne and Australian keyword targeting.

Traffic Growth

The SEO campaign delivered strong traffic improvements within just 3 months:

• Organic sessions increased from 73 to 187.
• Engaged sessions improved from 44 to 127.
• Event tracking interactions increased from 1,042 to 3,629.
• Average engagement time improved by over 50%.
• Session key event rate increased by 134%+.
• Google Organic remained the highest traffic contributor with over 96% organic share.

These improvements reflected not only higher traffic but also significantly better-quality visitors with stronger engagement behavior.

Ranking Improvement

Significant keyword ranking improvements achieved during the campaign:

• VJ Panelling Melbourne → Ranked in Top 7
• plastic cladding exterior → Improved by 88 positions
• internal cladding supplier → Improved by 87 positions
• wpc external wall cladding → Improved by 85 positions
• external composite cladding → Improved by 84 positions
• external pvc cladding → Improved by 83 positions
• wpc external cladding → Improved by 80 positions
• outdoor wall cladding → Improved by 78 positions
• external wall cladding suppliers → Improved by 77 positions
• wpc decking melbourne → Improved by 76 positions
• composite decking suppliers → Improved by 72 positions

Overall, the campaign successfully moved numerous keywords from low visibility positions to strong page 1 and page 2 rankings in Google Australia.

Key Learnings / Takeaways

• Targeting location-specific commercial keywords delivers faster SEO growth.
• Strong technical SEO combined with optimized content significantly improves engagement.
• High-quality backlinks play a major role in improving rankings in competitive industries.
• Structured category pages and optimized product content improve both rankings and conversions.
• Focusing on search intent alignment helps improve engagement metrics and lead quality.

Let’s Grow Your Business Like This

If you want to increase your organic visibility, generate more qualified leads, and improve your search rankings like Cozy Depo, our team at Shoutnhike can help you achieve measurable growth through strategic SEO and digital marketing solutions.

Contact Shoutnhike

• 📧 Email: contact@shoutnhike.com
• 📞 Phone: 91-9974360053