Best Digital Marketing Company in Ahmedabad, India

About Client / Overview

Dextro Delight is a leading Australian supplier of food‑grade ingredients, additives, thickeners, sweeteners and other food‑chemical/bulk materials, catering to food manufacturers and businesses across Australia.

To strengthen their online presence and build organic reach, they partnered with Shoutnhike — a digital marketing services agency– to optimise their website and SEO strategy.

SEO Success Story Over the last 3  months of collaboration:

• Organic sessions rose to 2,163, up from 1,498 (≈ +44% growth).
• Engaged sessions increased to 1,433 (≈ +38% engaged), showing strong user interest and improved site quality.
• Engagement/interaction improved: total events recorded rose to 27,751, key events to 143 — both up ~8‑25%.

This indicates not only increased traffic but also more meaningful user engagement, showing that the SEO efforts attracted more relevant visitors who interacted with content or product pages.

Challenges

– Highly competitive food‑ingredients / bulk‑supplier niche with many established players worldwide.

– Low organic visibility for important supplier‑search keywords such as “food additives supplier Australia,” “bulk thickeners supplier,” “food preservatives supplier.”

– Website lacked optimised content: many product pages were thin, missing strong content or context for SEO.

– Technical & structural issues: the site needed better internal linking, product page optimisation, schema/data markup, and improved user‑friendly navigation to handle many SKUs.

– Weak backlink profile and low domain authority, making ranking for competitive keywords difficult initially.

Our Approach

– Performed comprehensive keyword research targeting high-intent and long‑tail supply‑related queries (e.g. “food additives wholesale Australia,” “bulk thickeners suppliers,” “buy food preservatives online”) aligned with Dextro Delight’s product catalogue.

– Optimised on‑page SEO: improved meta titles/descriptions, headings, product descriptions and added relevant content to product & category pages.

– Structural & technical SEO optimisations: improved site architecture, internal linking, navigation; ensured faster page speed and better UX for handling many product listings.

– Content marketing & resource building: created blog articles and resource pages on topics like ingredient storage, uses, and trends (e.g. “How to store food thickeners to ensure maximum shelf life”).

– Backlink & authority building: reached out to relevant food‑industry directories and blogs to build quality links, enhancing domain trust.

– Monitoring & iterative improvements: tracked key metrics (sessions, engagement, events), optimised underperforming pages, and scaled proven content strategies.

Traffic & Engagement Growth

• 2,163 organic sessions (Google + Bing) in the period, up ~44%.
• Engaged sessions: 1,433 — showing strong user interest.
• Total events: 27,751 — indicating active interactions (e.g. page views, product views, etc.).
• Key events: 143 — conversions or meaningful interactions increased by ~25%.

This shows the website is not just attracting visits, but engaging visitors effectively — a strong sign of quality traffic and potential conversions.

Ranking Improvement

According to ranking reports (as shared): many targeted keywords moved up the SERPs. For example:

– Key supply‑related terms rose from non‑ranking or low positions into visible pages.

– Several product/ingredient searches now appear within the first few pages.

– Overall domain visibility improved across bulk ingredient supply keywords. (Exact positions available in the internal ranking report.)

Key Learnings / Takeaways

Product‑focused content + SEO optimisation works well for large-catalogue e‑commerce sites — carefully optimising product and category pages, plus building content around user intent (e.g. suppliers, bulk ingredient needs), can drive meaningful organic growth even in competitive B2B niches.

Consistent UX + Technical Hygiene → Better Engagement Signals — improving site structure, navigation, and user experience, along with SE,O helps convert more sessions into engaged visits, which in turn supports long‑term organic success.

Long‑tail & Niche Keywords are Valuable for B2B Supply Businesses — targeting specific, intent‑driven queries (e.g. “food additives suppliers Australia”, “bulk thickeners wholesale”) helps capture the right audience — often overlooked by bigger, generic players — and delivers better ROI.

Ready to transform your business?

Want similar SEO-backed growth for your online store or B2B business?

Partner with Shoutnhike — proven digital marketing services that deliver real results.

Reach out today and let’s build a growth strategy tailored to your needs.

Contact us

📧 contact@shoutnhike.com

📞 +91‑99743‑60053

Let’s get your business noticed, ranked, and growing — the right way.