Dural Family Medical Practice – SEO & DIGITAL MARKETING CASE STUDY

Dural Family Medical Practice (DFMP) is an established medical centre in Dural, Australia since the last 25 years. With a view to growing business, they were finding ways to increase online presence. ShoutnHike, a leading digital marketing company in Ahmedabad helped them optimize their website and improve their Google ranking by establishing a strong brand identity. Within six months of implementing our suggestions and strategies, the health care centre got first-page position for several Dural doctors related keywords. Check out the detailed case study of how ShoutnHike helped this Australian health care centre improve their online presence substantially.
About Client:
DFMP is a mixed-billing practice established in Dural, North-West Sydney for over 25 years with a dedicated team of doctors, allied health, nurses and administrative staff providing competent, caring service to the local community.
Challenge
- The client doesn’t have an optimized website from SEO and conversion point of view.
- The client doesn’t have a brand identity logo.
Our Approach
We have analyzed the client’s requirements and proposed a logo that gives a sense of healing and healthy living. We also designed a website to help users find all the information about the hospital and the client can get max. Appointment booking.
For example
- We have frozen Book an Appointment button on the right-hand side.
- Adding Why Dural
- Adding Doctors photo + bio
- We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.
- We also did local business submission for Australian sites to help them secure in Australia.
Outcome
Ranking Improvement
We got the first-page position for many dural doctors related keywords within 6 months of work.

Traffic Improvement
With the help of the right page on page and link building activities website has managed to get stable traffic.

Leads improvement
The client has got stable improvement in leads with improvement in Appointment booking as well.

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