Best Digital Marketing Company in Ahmedabad, India

About Client

EasyOffice (by Electrocom Software Pvt. Ltd.), based in Ahmedabad, offers a full suite of taxation software used by Chartered Accountants, tax professionals, and corporate users across India. The platform enables Income‑Tax, TDS, Audit, CMA Data, balance‑sheet reporting, and office‑management utilities.

Challenges

– Low ranking visibility for high‑intent keywords like “tax filing software in India”, “CMA data report software”, etc.

– Poor organic visibility due to generic content

– Technical SEO gaps (object tags, slow load, no structured data)

– Limited inbound backlinks from industry affiliates

– Weak lead generation via website conversions

– Search engines struggled to index all site pages due to poor site structure, broken internal links, duplicate URLs, and lack of XML sitemap.

– No Structured Data: Absence of schema markup meant search engines lacked rich context, reducing enhancements in SERP appearance.

SEO Success Story % Traffic Growth in the Last 3 Months

Shoutnhike, Digital marketing agency in Ahmedabad, helped EasyOffice achieve ~60–70% growth in keyword rankings & organic traffic over 3 months, significantly boosting their visibility and quality leads.

Our Approach

– Keyword strategy: Targeted high-volume niche terms like “tax return filing software India”, “audit e‑filing software”, and Ahmedabad‑specific phrases.

– On‑page SEO enhancements: Updated meta titles, headings, content, and internal linking.

– Content development: Regular blog posts addressing key user queries and compliance updates.

– Technical SEO fixes: Improved page speed, mobile usability, implemented schema markup.

– Implementing Schema Markup

We added structured data for organization, software product, FAQ pages, and breadcrumbs, enabling rich snippets in search results.

– Internal Link Audit & Architecture Refinement

Revamped internal linking structure to improve crawl budget usage and site hierarchy. Linked service pages to blog posts and module feature pages for user navigation.

– Backlink outreach: Secured links from tax‑industry blogs, directories, and partner websites.

– Local SEO: Optimized for local searches emphasizing Ahmedabad presence as “tax software Ahmedabad”.

– Conversion optimization: Added clear CTAs, simplified form submissions, improved user workflows.

Traffic Growth (Last 90 Days)

Organic traffic rose to approximately 24,500 sessions, dominating >95% of site traffic. Engagement metrics also improved: average engagement time ~1m02s, event count per session 5.66 (+12% user engagement).

Ranking Improvement

Major keyword jumps observed:

– “tax preparation software”: from #27 → #4 → #3

– “gst filing software for tax consultants”: from #6 → #4

– “audit software for chartered accountants in India”: from #4 → #3

– “best accounting software in Ahmedabad”: from #5 → #2

– “balance sheet software”: from 13 → #5

– “accounting billing software” : from 100 → #18 → #9 

Key Learnings / Takeaways

• Local SEO Focus Pays Off
  Targeting localized keywords like “GST filing software Ahmedabad” helped deep-niche visibility, proving that incorporating geo-relevant terms alongside core services can significantly lift local search performance and user relevance.
• Technical SEO Underscores Content Impact
  Addressing site performance issues—such as improving mobile load times, leveraging schema markup, and enhancing internal link structure—boosted engagement metrics and reinforced the effectiveness of content-driven ranking gains.

Looking to replicate this kind of SEO success?

Partner with ShoutnHike, your trusted digital marketing company in Ahmedabad, and let’s tailor an SEO strategy that brings clarity, visibility, and measurable growth to your business goals.

Get in touch today:

• Email: contact@shoutnhike.com
  
• Phone: +91‑99743‑60053
  

Let’s accelerate your organic reach—strategically and effectively!