Everestinstruments: 139% Keyword Growth & 241% Traffic Surge for India’s Leading Dairy Equipment Brand

About Client

Everest Instruments is a trusted manufacturer and exporter of advanced dairy testing and milk analyzer instruments in India. The company provides cutting-edge solutions for milk collection centers, cooperatives, and dairy plants, offering automation tools like DPUs, milk analysers, and fat testing systems. To expand their digital visibility and dominate search rankings for their niche B2B segment, Everest Instruments partnered with ShoutnHike – a team known for delivering the best SEO services in Ahmedabad – to implement a performance-driven SEO strategy tailored for the dairy instrumentation industry.

SEO Success Story: % Traffic Growth in Last 1 Year

– 384 organic traffic (↑ +241 in 12 months).

– 233 ranking keywords, up by +139 YoY.

– Keyword Top 3 positions increased by 7.

– Organic presence expanded to global regions including USA, Nepal, and Pakistan in addition to India.

– High-performing keywords include “milk analyser machine”, “dairy equipment manufacturers in India”, and “milk quality analyser”.

Challenges

– Highly technical and niche industry with limited keyword volume.

– Product pages lacked SEO structure and keyword integration.

– Very few referring domains and low backlink authority (DR 27).

– Minimal visibility on long-tail searches for specific dairy testing instruments.

– No event or goal tracking set up for quote forms, inquiries, or brochures.
– Limited online visibility for niche instrumentation keywords

– No structured schema data or SEO tags in place

– No internal linking or crawl structure optimization

Our Approach

– Performed full-scale SEO audit and keyword mapping for each product (e.g., “DPMCU”, “Milk Collection System”, “Somatic Cell Analyzer”).

– Optimized on-page SEO including meta tags, H1s, and product-specific content.

– Implemented schema markup for Product, Organization, and FAQs.

– Created educational blog content to target long-tail searches and technical queries.

– Built high-quality backlinks from agriculture, dairy, and manufacturing directories.

– Set up GA4 and Search Console integration for traffic & event monitoring.

 – Enabled better SERP presence with enhanced snippets and rich data.

– Grouped keywords by product category and intent (informational, commercial, local) and created unique landing pages.

– Added related product links and breadcrumbs for better navigation and indexing.

Traffic

– Organic Traffic (YoY): 384 (↑ +241)

– India Share: 381 (99.5% of total)

– Backlinks Improved: 612 (↑ +529)

– Referring Domains: 98 (↑ +70)

– Traffic Value: $13 (↑ $11)

– Strong improvement in branded, informational, and commercial keyword traffic.

Ranking Improvement

– “Milk Analyser Machine” improved from #19 → #4.

– “Milk Quality Analyser” improved from #22 → #2.

– “Milk Collection System” from #9 → #5.

– “Best Milk Analyzer in India” from #22 → #2.

– “Dairy Equipment Manufacturers in India” from #52 → #33.

– 50+ long-tail keywords like “curd testing instrument”, “ice cream testing instrument”, and “food safety test kit” have now entered the Top 50 and continue to rise.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.