Hotel Gopal: 30% Traffic Growth & 27% More Calls Through Local SEO & GMB Optimization

Table of Contents

About Client

Hotel Gopal is a premium hotel located in Dwarka, Gujarat, offering a blend of luxury and comfort with easy access to Dwarkadhish Temple and key attractions. Known for its hospitality, elegant rooms, and modern amenities, Hotel Gopal caters to tourists and pilgrims seeking a quality stay experience. To boost its local search visibility and increase direct bookings, Hotel Gopal partnered with ShoutnHike – a top digital marketing agency in Ahmedabad – to execute a performance-driven SEO and Google Business strategy.

SEO Success Story: 30.2% Traffic Growth in the Last 1 Year

We achieved a +30.2% growth in business profile interactions and a +29.5% increase in website sessions over the past year through strategic Local SEO, Google Business Profile (GMB) optimization, and organic search efforts. Key Events (Goal Completions) also increased by 32.77%.

Challenges

High competition from local hotels and guest houses in Dwarka.

Dwarka is a major religious and tourist destination. Competing hotels were aggressively doing local SEO, Google Ads, and map listings, making it harder to rank organically.

Low visibility on Google Maps and Local Searches.

Business Profile had very low direct actions — especially in calls, direction requests, and website clicks — limiting immediate booking opportunities.

Limited Website SEO Optimization:

On-page SEO elements like title tags, meta descriptions, schema markup, and localized keywords (“hotels near Dwarkadhish temple”, “budget hotel in Dwarka”) were missing or poorly optimized.

Low Mobile Experience Quality:
Since a majority of the audience searched through mobile devices while traveling, a slightly slow website load time and mobile-friendliness issues led to bounce-offs.

Lack of Fresh Content and Engagement:
There were no regular GMB posts, FAQs, updates, or seasonal offers listed, which are now crucial ranking factors for Google Business visibility.

No Goal Tracking Setup Earlier:
Before we started, there was no proper GA4 or GMB goal/event tracking to measure calls, clicks, and engagement, making it difficult to optimize campaigns based on data.

Our Approach

Implemented advanced Local SEO strategies (NAP optimization, citations, local content creation).

– Complete Google Business Profile (GMB) optimization including categories, services, images, and regular posts.

– Focused on improving customer reviews and local signals.

– Enhanced website SEO with on-page improvements targeting “Hotels in Dwarka” and related keywords.

– Optimized Hotel Gopal’s Google Business Profile with relevant keywords (“Hotels in Dwarka”, “Hotel near Dwarkadhish Temple”)

– Focused on Local SEO backlinks from high-authority travel and hotel listing websites.

– Set up tracking for calls, directions, and website clicks from Google Business Profile.

– Consistent SEO monitoring and GA4 data analysis for strategy fine-tuning.

Traffic

– Sessions increased by 29.5% (From 400 to 518 sessions).

– Engaged Sessions Increased by 24.35% (From 271 to 337 engaged sessions).

– Key Events Increased by 32.77% (From 119 to 158 goal completions).

Improvement in Calls in GMB in the Last Few Months

– Calls increased by 26.7% compared to the previous period (Nov 2024 – Mar 2025 vs Nov 2023 – Mar 2024).

– Total 1,830 calls generated via GMB within the last 5 months.

Hotel Gopal partnered with ShoutnHike to dominate local search in Dwarka, resulting in a significant increase in website sessions, calls, and direct bookings.

With the help of the right page-on-page, link-building, and conversion optimization activities, the website has managed to get stable traffic and lead improvement.

Want to grow your SEO traffic and leads? Request a FREE Quote via contact@shoutnhike.com or +91-9974360053