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Jeduka – SEO & DIGITAL MARKETING CASE STUDY

Jeduka Website

It is no secret that the internet can take your business to the next level. In order to make optimum use of this opportunity, one must have a website that is informative, attractive and mobile-friendly. Jeduka, an online abroad education consultant was facing obstacles in business growth due to the lack of a well-optimized and mobile-friendly website. ShoutnHike, a top digital marketing company in Ahmedabad, India helped them grow business and get stable traffic on the website by making necessary changes. The website was renovated with a convincing home page and well-organized content. We also strengthened the client’s presence on third party websites. Within one year of work, this strategy delivered excellent results. Here is the detailed case study of how we did it.

About Client

Jeduka is your free online abroad education consultant, a one-stop-shop for the students looking forward to studying abroad. We are determined to provide the best possible information and guidance out there, from choosing a country among the plethora of countries, till the visa process for the country. Students have access to the countries, universities in them, courses provided by the universities, admission requirements and application processes, tuition fees and scholarships available for international education across the globe.

With a rich database of over 5000 universities across all the continents, approximately 50000 courses to offer and 10000 registered students, the reliability and authenticity of Jeduka speaks for itself. The programs on offer are for students from all the streams and backgrounds such as science, engineering, arts, commerce, humanities, management, technology, banking and finance, hospitality and tourism, big data and data sciences, law, etc.

Challenge

  • Client doesn’t have optimized websites from SEO and conversion point of view.
  • Client doesn’t have a convincing home page.
  • Client doesn’t have well organized content.
  • Client doesn’t have robust presence on 3rd party websites to help us in ranking.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized the home page, course page, country page, universities pages, course idle list of universities page with title, description, header, targeted keywords in content, USP, list of services, call to action, page loading time and areas we serve elements.

For example,

  • We have made the website responsive so that users can see proper websites on mobile devices.
  • We have frozen the footer so that users can contact us from any place.
  • Published content as per latest trends like intakes, fees, amendments in law etc…
  • Freezed header to get more leads and users can move from one page to another easily.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed bakcling gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also found links where our prime competitors like shiksha.com and career360.com have created and we don’t have + similar places to help us increase website authority and hence ranking.

Outcome

Ranking Improvement

We got the first-page position for many study abroad related keywords within 1 year of work.

 

Keyword

Position Search Volume
cheap business schools in germany 1 70
canada university january intake 2020 1 90
job opportunities in italy for indian students 1 70
is idp ielts valid in canada for student visa 1 90
study in australia without ielts 2019 1 90
canada university intakes 1 110
january 2020 intake canada 1 260
canada september intake 2020 deadline 1 70
us university intake 1 90
indian students in uk struggle 1 110
how many intake in canada 1 140
winter intake in canada means 1 70
masters in europe without ielts 1 70
germany intakes 1 140
study in australia after 12th medical 1 140
germany study intakes 1 50
canada student visa intake 1 70
study in australia without ielts 2020 1 50
deadlines for september 2020 intake in canada for international students 1 50
study in usa for indian students after 12th science 1 50
study engineering in usa after 12th 1 50
riga university latvia courses 1 70
study in france without ielts 1 110
january intake canada 1 170
sapienza university of rome courses 1 110
stay back in canada 1 110
march intake in canada 1 50
canada stay back option 1 70
may intake in canada 1 260
canada march intake 1 70
france student visa without ielts 1 90
how many intakes in france 1 70
pr in italy after study 1 90
canada study intake 1 90
deadlines for may 2020 intake in canada 1 210
france study visa without ielts 2018 1 70
fall intake in canada 1 260
study in spain for indian students 1 110
deadline for may intake canada 1 140
deadlines for september 2020 intake in canada 1 170
intakes in canada 1 1300
summer intake universities in canada 1 50
may intake in canada 2019 1 140
intakes in germany 1 110
january intake canada 2020 1 170
study in usa after 12th 1 170
september intake in canada 1 210
canada intake 2020 1 390
cheapest mba in canada for international students 1 320
railway entrance 2017 1 70
scholarship for bba students 1 90
higher education in europe for indian students 1 70

Traffic Improvement

With the help of the right page-on-page and link building activities website has managed to get stable traffic.

Google Analytics Report

Leads Improvement

Client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Google Analytics Goal Report

Want to grow your SEO traffic, leads, Request FREE Quote via  contact@shoutnhike.com or +91-9974360053

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