Jeduka – SEO & DIGITAL MARKETING CASE STUDY

It is no secret that the internet can take your business to the next level. In order to make optimum use of this opportunity, one must have a website that is informative, attractive and mobile-friendly. Jeduka, an online abroad education consultant was facing obstacles in business growth due to the lack of a well-optimized and mobile-friendly website. ShoutnHike, a top digital marketing company in Ahmedabad, India helped them grow business and get stable traffic on the website by making necessary changes. The website was renovated with a convincing home page and well-organized content. We also strengthened the client’s presence on third party websites. Within one year of work, this strategy delivered excellent results. Here is the detailed case study of how we did it.

About Client

Jeduka is your free online abroad education consultant, a one-stop-shop for the students looking forward to studying abroad. We are determined to provide the best possible information and guidance out there, from choosing a country among the plethora of countries, till the visa process for the country. Students have access to the countries, universities in them, courses provided by the universities, admission requirements and application processes, tuition fees and scholarships available for international education across the globe.

With a rich database of over 5000 universities across all the continents, approximately 50000 courses to offer and 10000 registered students, the reliability and authenticity of Jeduka speaks for itself. The programs on offer are for students from all the streams and backgrounds such as science, engineering, arts, commerce, humanities, management, technology, banking and finance, hospitality and tourism, big data and data sciences, law, etc.

Challenge

• Client doesn’t have optimized websites from SEO and conversion point of view.
• Client doesn’t have a convincing home page.
• Client doesn’t have well organized content.
• Client doesn’t have robust presence on 3rd party websites to help us in ranking.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized the home page, course page, country page, universities pages, course idle list of universities page with title, description, header, targeted keywords in content, USP, list of services, call to action, page loading time and areas we serve elements.

For example,

• We have made the website responsive so that users can see proper websites on mobile devices.
• We have frozen the footer so that users can contact us from any place.
• Published content as per latest trends like intakes, fees, amendments in law etc…
• Freezed header to get more leads and users can move from one page to another easily.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed bakcling gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also found links where our prime competitors like shiksha.com and career360.com have created and we don’t have + similar places to help us increase website authority and hence ranking.

Outcome

Ranking Improvement

We got the first-page position for many study abroad related keywords within 1 year of work.

Traffic Improvement

With the help of the right page-on-page and link building activities website has managed to get stable traffic.

Leads Improvement

Client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Want to grow your SEO traffic, leads, Request FREE Quote via  contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google partner, Digital Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.