Best Digital Marketing Company in Ahmedabad, India

About Client

Kalapurnam Institute is a premier training institute in Ahmedabad offering industry-focused courses in animation, VFX, fashion designing, photography, graphic design, and digital marketing. With expert faculty and placement support, Kalapurnam empowers creative minds to build successful careers in design and media. To enhance its online reach and attract high-intent student traffic, Kalapurnam partnered with ShoutnHike – a leading digital marketing company in Ahmedabad – for a result-driven SEO strategy tailored to the education sector.

SEO Success Story: % Traffic Growth in Last 1 Year

– Organic sessions grew by 31% YoY (as shown in GA4).

– Overall traffic increased by 10.68%, and engaged sessions rose to 5,748.

– Key events improved by 84.55%, and session engagement rate reached 73.83%.

– Ranked in Top 3 positions for multiple high-volume keywords including “cinematography courses in Ahmedabad”, “animation classes in Ahmedabad”, and “fashion designing institute in Ahmedabad”.

Challenges

Extremely competitive education market in Ahmedabad for design and animation courses.

– Several generic and non-optimized course pages without a clear keyword focus.

– Weak organic rankings for high-converting search terms like “graphic design course Ahmedabad” and “fashion designing institute”.

– Limited conversion tracking to evaluate ROI from organic efforts.

– Slow loading speed and mobile responsiveness issues on some pages.

– Low visibility for high-volume course keywords (e.g., “graphic design courses in Ahmedabad”)

–  Poor internal linking and SEO structure

– Limited off-page authority and backlinks

– Weak GMB performance & local SEO signals

Our Approach

– Conducted complete keyword mapping and restructured page-level SEO around top course search terms.

– Optimized meta titles, H1s, internal links, and added structured data (FAQ, Course Schema).

– Created geo-focused landing pages for targeted searches like “courses after 10th in Ahmedabad”, “fashion designing courses in Ahmedabad”, etc.

– Added call-to-action elements and WhatsApp CTAs to improve lead conversions.

– Set up Google Analytics 4 (GA4) event tracking to monitor clicks, leads, and form interactions.

– Created SEO-optimized landing pages for each course with unique content, internal linking, and targeted H1s/meta tags.

– Built backlinks via guest posts on education blogs, local directories, and creative learning portals.

– Built contextual backlinks from education, training, and regional platforms.

– Fully optimized Google Business Profile with categories, images, updates, and location keywords.

Traffic

– Sessions: 7,785 in the last 12 months (+10.68%).

– Engaged Sessions: 5,748, with an average session time of 1 min.

– Event Count: 54,189 and Key Events: 1,236, up by 84.55% YoY.

– Organic traffic share: 89.62% of total traffic (6,977 sessions).

Ranking Improvement

– “cinematography courses in Ahmedabad” ranks #1.

– “graphic design institute in Ahmedabad” improved from 10 → 7.

– “fashion designing institute in Ahmedabad” improved from 18 → 9.

– “animation classes in Ahmedabad” improved from 10 → 6.

– “digital marketing course in Ahmedabad” improved from 46 → 28.

– Over 25+ keywords in Top 10, with 10+ in Top 3 for Gujarat-based education terms.