Best Digital Marketing Company in Ahmedabad, India

About Client

Kashmik Formulation is a trusted name in the pharmaceutical industry, delivering a wide range of high-quality pharmaceutical formulations. With a focus on innovation and quality, they cater to both domestic and international markets. Shoutnhike, a leading digital marketing company in Ahmedabad, partnered with Kashmik Formulation to improve their online visibility, drive relevant traffic, and enhance keyword rankings organically.

Challenges

– Low brand visibility in search results for competitive pharma-related keywords.

– Target keywords were either not ranking or positioned beyond page 3.

– Limited traffic from organic sources despite having strong offline presence.

– Poor engagement rate and session duration impacting SEO quality metrics.

– As Kashmik aims to expand into export markets (e.g. Africa, Middle East), its digital footprint lacked regional credibility.

– Site features many similar product pages and overlapping service descriptions, risking keyword cannibalization. 

SEO Traffic Success Story: 73% Engagement Rate and 2000+ Organic Sessions in Just 3 Months

From May to August, the organic sessions grew to 1,999 with an average engagement time of 1m 12s. Google organic contributed 98% of the total organic traffic.

Our Approach

– Conducted in-depth keyword research focusing on pharma contract manufacturing, probiotics, and company-location combinations (e.g., “pharma company in Gujarat”).

– Optimized core service pages with targeted keywords and metadata.

– Implemented technical SEO fixes and internal linking strategy.

– Built high-authority backlinks through pharma-specific guest blogging and directories.

– Built backlinks from pharmaceutical trade associations and export directories.

– Emphasized Kashmik’s certifications (ISO, WHO‑GMP) in site structure and meta descriptions.

– Employed canonical tags, redirected low-value pages.

– Ensured each product or service page had unique, rich content.

– Launched content marketing efforts with blogs focused on “probiotic suppliers”, “generic medicine manufacturers”, etc.

Traffic Growth

– Organic sessions reached 1,999 within 90 days.

– Engagement rate climbed to 73.14% (up +63.04%).

– Average engagement time per session increased to 1m 12s (+218%).

– Significant improvement in user actions with 177 key events recorded.

Ranking Improvement

– Keywords like “generic medicine manufacturer in Gujarat”, “probiotic suppliers in India”, and “pharma company in Gujarat” jumped from Page 10+ to Page 1.

– 10+ keywords now consistently rank in the Top 10 Google search results.

– Examples:

— “pharma company in gujarat”: >100 to Rank 16

— “contract manufacturing pharma companies”: Rank 21 to 17

— “medicine manufacturing companies in ahmedabad”: Rank 34 to 9

— “probiotic suppliers in india”: >100 to Rank 6

Key Learnings / Takeaways

• Compliance-Focused SEO Pays Off
  In the highly regulated pharmaceutical sector, adhering strictly to medical accuracy and legal compliance not only adds credibility but also strengthens domain trust—helping search engines recognize the site as a reliable resource.
• Deep Keyword Research + Long-Tail Optimization Drives Precision
  Identifying and targeting specific, long-tail pharmaceutical search queries—like “probiotic suppliers in India”—proved more effective at capturing relevant traffic. This strategy aligned content closely with user intent and outperformed broader keyword attempts.

Ready to transform your pharmaceutical brand’s digital performance?

Team up with ShoutnHike, the digital marketing company in Ahmedabad, and let’s create an SEO strategy that works with compliance and credibility in mind. Whether your goals are better visibility, higher engagement, or stronger lead flow, we’re here to deliver measurable results.

Connect With Us Today:

• Email: contact@shoutnhike.com
• Phone: +91‑99743‑60053  

Let’s elevate your online presence—strategically and responsibly.