Sellect Motors Dominates B2B Search with SEO — From Zero Rankings to Page 1 for Branded OEM Terms

About Client

Sellect Motors is a leading OEM cooler motor manufacturer and supplier based in Faridabad, India. They specialize in high-performance motors for brands like Bajaj, Symphony, Usha, Voltas, and Maharaja Whiteline, delivering superior quality and timely supply for large-scale production needs. To increase their digital footprint and attract high-value OEM inquiries online, Sellect Motors partnered with ShoutnHike – the best digital marketing agency – to implement a strategic SEO campaign focused on B2B lead generation and keyword dominance in the industrial motor segment.

SEO Success Story: % Traffic Growth in Last 3 Months – Organic sessions increased by 99.32% over the last 3 months.

– 9,741 engaged sessions, up significantly in B2B industrial traffic.

– Over 60+ keywords ranked on Page 1 (Top 10), with many reaching Top 3 positions in Google.

– High-converting branded keywords like “OEM Cooler Motor Manufacturer for Bajaj, Usha, Maharaja Whiteline” moved from Page 4+ to Top 5 positions.

Challenges

– Very low online presence for niche B2B industrial terms (e.g., “OEM cooler fan motor supplier”).

– Highly fragmented keyword targeting with zero landing page-level optimization.

– No content depth on key product or industry-specific pages.

– Limited backlinks and no brand authority across digital platforms.

– Missing structured data and minimal technical SEO setup.

– No sitemap indexing or structured site hierarchy

– Minimal backlinks from relevant sites

– Low engagement due to lack of trust signals

Our Approach

– Conducted deep keyword research across brand-based OEM queries (e.g., “Bajaj OEM Motor Supplier”, “Butterfly OEM Cooler Motor”).

– Created dedicated landing pages for each brand + product keyword combination.

– Implemented schema markup (Product, Organization, LocalBusiness) and optimized metadata.

– Strengthened backlink profile with B2B listings, manufacturing directories, and niche guest posts.

– Built a custom sitemap segmented by product types.

– Updated robots.txt to ensure indexation of key commercial pages.

– Submitted sitemap through Google Search Console for crawl priority.

– Improved crawlability and indexing via sitemap restructuring and robots.txt fixes.

– Set up GA4 conversion tracking for inquiries, downloads, and click-to-call events.

– Ran a guest posting campaign on blogs related to motors, OEM manufacturing, and electrical supply chains.

– Included testimonials and case studies showcasing existing OEM brand tie-ups.

Traffic

– Total Organic Sessions: 12,530 (↑ 99.32%) from Mar–May 2025.

– Engaged Sessions: 9,696 with an engagement rate of 77.38%.

– Event Count: 66,029 (↑ 89.0%).

– Key Events: 324 tracked actions (form submits, quote requests, calls).

– Google Organic contributed 99.41% of traffic.

Ranking Improvement

– “Havells OEM cooler motor manufacturer” moved from rank 7 → 1.

– “Kelvinator Motors OEM” improved from rank 41 → 1.

– “Voltas Motors OEM” moved from rank 18 → 1.

– “OEM Cooler Fan Motor Manufacturer” improved from rank 2 → 1.

– “Crompton OEM cooler motor supplier”, “Symphony OEM cooler motor manufacturer”, and more now rank in the Top 3.

– 40+ keyword variations targeting different brands now consistently rank in the Top 5.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.