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Avirahi.com – Pay Per Click Case Study

About Client

Avirahi – An integrated force on the path to success!

The Avirahi Group, earlier known as “Abhigna Group of Companies” has been a pioneer Real Estate Development Organization for over two decades. Since its inception in 1994, Avirahi Group has taken great strides with its perseverance and hard work which has resulted in many Residential and Commercial masterpieces across Mumbai.

Founder and Group Head of Avirahi Group, Virendra Shah has not only imbibed strong professional values within the group to work on each and every task with utmost perfection but also have driven the organization with excellent vision and hard work. His guidance and mentoring over the years across all divisions of the org. has resulted in strong customer relationships and emergence of Avirahi Group as a well-respected name in the Real Estate Arena.

With an Elite panel of executives & partners in the group namely Satish Bhansali , Hardik Shah, Tarun Shah, Rajesh Shah and Anand Bhansali – the group has transformed itself into a great wagon wheel of producing excellent results in every project. With vast experience and strong professional values of them, Avirahi group has excelled in providing customers What They Want, providing Businesses What They Want and providing Investors What They Want!

By achieving consistent progress and better results every year, the group has also successfully expanded its business in Gujarat with its branch office in Ahmedabad and with its maiden Mega Township project “Avirahi City” at Dholera.

Challenges

  • Too Competitive Market
  • Client Need Leads for Its Dholera & Mumbai Real Estate Projects.
  • Client want to Promote video in specific locations and channels.

 

Our Approach

Website Optimization

We have analyzed competitors’ websites and found several conversion points of view & SEO point of view changes to help us in getting more leads.

We have recommended clients amend certain conversion-friendly website changes to help us and users to convince them to contact us.

For example:

  • Created POP UP to Increase lead rate.
  • Freeze CTA Button in Desktop and Mobile device.
  • Improved Website page Speed

Campaign Optimization

Client wants to get more leads in his specific budget.

  • Started Video Campaign
  • Remove Negative Keywords
  • Targeted Specific Demographic to Achieve best Results.

 

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and conversion optimization activities we have managed to reduce cost/leads.

Overall Performance

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