A Simple Guide To Choosing The Best Social Media Platform For Your Business

Social media marketing can not only improve brand awareness, but it also helps improve conversion rates. Those who are into social media marketing in Ahmedabad believe that it can enhance brand loyalty. 

According to surveys, more than 60% of your potential customers want you to interact with them on social media platforms. With so much to do and so many people waiting for you there, you might want to hurry and put something on all your social media pages. 

But, like everything, social media marketing is only beneficial when done right. Here are some tips on how to choose the right platform for your business. 

Know Your Audiences 

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First of all, make demographics of the type of users you have. Distinguish them according to age, gender, location, and whatever factor you can do according to your product. Now, analyze the content consumption by each group of people. Check the formats popular among each group like audio, video, text, memes, or whatever. Thirdly, analyze their interests in things other than your services. For example, if yours is a fashion brand for females and the women of the age group 16-25 are showing interest in visuals, Pinterest might be the right pick. 

Be Particular About Your Goal

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There is an unequal amount of traffic on every platform. User and users interests are also different. So, what you want to retrieve will decide the platform you must choose. For example, Facebook is too crowded to try improving brand awareness, but it’s best for brand loyalty. 

Twitter and Instagram discover content through hashtags, and that would help enhance brand awareness. So, be particular about your needs.

Competitors Are Always The Right Clue

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If you don’t know what will work out and can’t even figure it out, your competitors might send the right clues. Check what they are doing and how they are doing it. Make sure you follow those who are doing it right online. 

Check The Treasure Box Of Every Platform

When you know what your goal is, you also need to know which platform is best for what purpose. Let’s see what they open up about. 

• Facebook 

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Your content might not get the desired exposure, and thus no benefit of doing it for brand awareness. But it can improve brand loyalty by bringing a large interested crowd to your page. 

• Pinterest

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This image-based social media platform is more like Instagram but not the same. The platform is more about DIY’s, interior designing, crafting, and all the creative and cute stuff. Pinterest is best for improving brand engagement and improving ROI. What more do you need? 

• Instagram 

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Those who are into fashion, food, and lifestyle industries and want to target young audiences will find it best. Instagram is best for lead generation. 

• Twitter

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First of all, Twitter always helps you find something unique and witty. The wit helps attract a large number of users, and the engagement is so quick there. It’s best for brand awareness. 

• YouTube 

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Can you relate yourself to those how-to guides? YouTube is mostly about that. Best for authority building, the platform helps gain the trust of customers with informative content. Those who are in electronic and technical industries will find it best. 

• Linkedin 

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LinkedIn is used most for B2B lead generation since it is a kind of a professional platform. With a great LinkedIn presence, you can build better authority in your industry. It also helps you find some great talents for your work. 

You can also try your hands on Reddit and Quora. These two platforms help you publish content and links to your platform. 

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.