Want to Grow Business Amidst Covid-19? Here is How Digital Marketing Can Help You

The year 2020 will go down in history as the year that changed the world. All of a sudden, most businesses across the globe were forced to think about unconventional methods to keep the business running amidst the COVID-19 crisis. Since people were locked in their homes for months, businesses had only one medium to reach them- the internet. With the emergence of the internet, many businesses realized the potential of digital marketing during the initial phase and they started strengthening themselves on this front. While others who did not quite take it seriously have now realized its power and businesses across industries are leveraging digital marketing channels to survive in this unfavorable situation. If you have just started doing it, a leading digital marketing company in Ahmedabad can help you understand how digital marketing can bring your business back on track amidst COVID-19 crisis.

ROI and Data Driven Digital Marketing Service.

Table of Contents

What is a digital marketing and how is it different from traditional marketing?

The penetration of the internet is increasing with each passing day. Then, why not utilize this medium to promote your products or services? Marketing through the internet is called digital marketing. It is far different from traditional marketing channels like print media, billboards, trade shows, etc. Traditional ways of marketing were non-interactive while digital marketing gives you an opportunity to connect to your clients directly. They can produce instant feedback and it is measurable through clicks, views, likes, comments, retweets, and other actions. It enables you to reach each customer individually through customized messages. No doubt it is generating marvelous marketing results.

The businesses that solely relied on traditional marketing channels have now realized that in a situation like the COVID-19 pandemic, the reach of traditional channels can be restricted. This is not the case with digital marketing. For example, you might have stopped receiving newspapers during the lockdown period but you were constantly connected to the world through social media channels and news websites. Apart from newspapers and magazines, several large B2B events were canceled due to lockdown and there is no sign it will be organized in near future. So, in this scenario, you have only one strong medium to reach your potential customers and that is- digital marketing.

With digital marketing gaining momentum, it is expected that digital marketing software market size will reach $151.8 billion by 2027, registering a CAGR of 17.4 percent from 2020 to 2027.

How to grow business with the help of digital marketing?

As of now, staying home, maintaining social distance, and avoiding going to public places are the only ways to prevent the spread of novel coronavirus. People still are not moving out of their homes like they were used to. Many are working from home through the medium of the internet. Statistics show that people are using the internet more than ever to keep themselves entertained, stay updated, and do business. Statistics suggest that in comparison to Q1 2019, digital sales have grown by 18% in Q1 2020. The traffic on the internet has grown by 13%. Due to expanding work from home culture, desktop traffic has grown by 9% in Q1 2020. As the year passes, these numbers will only grow considering the present scenario.

Would you like to miss an opportunity to reach out to millions of people sitting at home? Obviously, no. That is why businesses that firmly believed in traditional marketing methods have rethought their marketing strategy and have allocated fresh budgets for digital marketing.

How to get started?

You do not need to do everything by yourself. You can just hire a good digital marketing agency in Ahmedabad. They will suggest the marketing strategy and give you almost instantaneous results. There are various ways you can promote your product online. Have a look at how digital marketing works.

Paid Search:

Ask yourself a question. What do you do when you want to know about something? You Google it right away. Search engines like Google are the entry points to the world of digital marketing. But there is a catch. You will be able to reach a large number of customers only when your website’s name appears on the top of the search results page when the client inserts relevant keywords. The paid search, therefore, is essential for establishing a strong identity on the search engines. Therefore, a portion of your digital marketing budget should go to paid search. It delivers predictable and highly encouraging results.

SEO and Content Marketing:

If you wish to increase your visibility on the internet, the best way is search engine optimization which is widely known as SEO. When combined with content marketing, it can work wonders. Through educational, informational, and valuable content, you can target a large group of potential customers and divert them to your website or social media pages. Even though they do not deliver instant results, they have a lingering impact on the audience. Think about the ways you can share interesting content and blogs related to your business with the people. This exercise will help you generate business in the future.

Social Media:

People spend a large amount of their time on social media such as Facebook, Twitter, and Instagram. You can use them to engage your customers. All you have to do is to share the content that interests your audience. Once you establish a strong identity and gain a good number of followers, there will be no looking back.

Webinars and podcasts:

In the testing times of social distancing, how do you face-to-face meet your potential customers? The answer is- webinars and podcasts. These virtual events have recently gained a lot of popularity. For example, your company is selling beauty products. You can organize a webinar on beauty tips. Alongside providing vital information to your potential customers, you will get to advertise your product straight away.

Email:

Old is gold. Email is the oldest but still the most reliable and effective medium of digital marketing. If you have an existing customer base, you can launch an email campaign and personally reach all of them. Tell them what measures have you been taking to ensure the safety of your customers in the wake of this pandemic. If you are offering special discounts, convey this to your customers directly through emails. There are many ways you can engage your customers through interesting content.

To grow business, it has become extremely essential to think from the clients’ perspective. Keep the customers at the center of all your digital marketing activities and you will see that the results are amazing. Collaborating with an efficient digital marketing agency can help you grow your business like never before.

Our Services

Industries

Hire Resources