Viasensor.info – Pay Per Click Case Study

About Client

Viasensor (Diamond Systems LLC) is a Veteran Administration verified VOSB and HUBZONE Certified Company providing field and fixed laboratory and portable products, and safety equipment, for clinical, research, environmental, and hazardous applications. Our customers and focus include IVF labs, food, brewery, pharmaceutical sciences, air, and water quality researchers, landfill-bio digester applications, and safety equipment for toxic gas, national security, and personal protection. Over 30 years of experience with environmental applications and 100 years of collective manufacturing, representing manufacturers with US-based operations, offering ISO 9001, UL, and safety-related certifications for their products and solutions.

Challenges

• The website performance is very poor from a conversion point of view
• Very low demand in this particular market
• Not Serving relevant clicks for a particular product

Our Approach

Website Optimization

We have analyzed competitors’ websites and found several conversion points of view & SEO point of view changes to help us in getting more leads.

We have recommended clients amend certain conversion-friendly website changes to help us and users to convince them to contact us. We have created other changes after the new website is live.

For example:

• Freeze CTA Button on Desktop and Mobile devices.
• Improved Website page Speed
• Change Contact Us Page
• Some Changes on the Home page
• Make Website Mobile Friendly

Campaign Optimization

The client wants some of the specified products with targeted locations (United States) in google ads. We have run search campaigns to get maximum leads to clients.

• Started Search Campaign
• Search terms are added to search keywords to improve targeting

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and conversion optimization activities website has managed to get stable traffic and lead to improvement.

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