SEO can be confusing and frustrating sometimes. You work very hard to achieve a good search engine rank. But it barely lasts a day and you’re back to square one. Every company faces it. It can not only be very irritating but also pretty disheartening.
Contrary to popular belief, this problem does not come out of the blue. It is not a matter of luck and can be resolved by addressing certain issues. We, as a famous SEO company in Ahmedabad, will guide you through the reasons that need to be solved if you wish to have a stable ranking on search engines.
Search engines have a mechanism of digital spider crawling. These spiders, crawl the various content online which plays a major role in determining the search engine ranking of that website. Now there can be three types of issues in this crawling:
(ⅰ) The coding of your website doesn’t allow the spiders to crawl through your website.
(ⅱ) The search engine is not able to download the URL of your website.
(ⅲ) The spiders are crawling through private pages on your website.
The search engine spiders crawl through the content online many times a day. If during these crawling periods, your hosting server is down, the spiders won’t be able to access your website which will lead to a decrease in ranking. If the spiders are unable to access your website multiple times, they will flag it as an unreliable website for the convenience of the users.
Poor internal linking is also a major issue responsible for decreasing a website’s ranking. There are a lot of ways that could be happening. First of all, you might not have linked your various pages with each other appropriately leading to inadequate crawling. Secondly, though you might have linked your pages, they might not be accessible to the search engine spiders. This happens due to various reasons. Your pages might require sign-up for access or necessarily require certain extensions.
Not all your target keywords can be made a part of services and products page. In such a case, you need to use these keywords on different blogs of your website. This will majorly help increase the traffic on your website.
One important thing here is that SEO is all about continuous analysis and updates. You need to keep on monitoring your SEO performance and also find out the errors and issues simultaneously. After finding these problems, you need to make changes in your SEO action plan accordingly.
The issues mentioned here are amongst the most prominent ones. But don’t limit your analysis to them. Explore other reasons behind your websites fluctuating rankings and try to address each issue separately and specifically.