Best Times to Post on Social Media in 2024

Social media is one of the most powerful tools when it comes to digital marketing. Almost every digital marketing company in Ahmedabad uses different social media platforms to market their client’s products and services because attractive social media posts not only boost engagements in the client’s website but also pull engagement and turn visitors to potential customers. But, not all social media posts work as there has to be the best time of posting social media contents so that they can attract maximum views and engagements. In this article, we will discuss the best times to post social media content.

How does social media algorithm work?

Users’ desire to see content on social media platforms is determined by algorithms that order the feeds based on audience interaction. If people engage with your content, it has a higher chance of appearing in their newsfeeds. However, other factors that don’t seem to be as significant as engagement are also taken into account by the algorithm when rating your posts.

One of them is post-recency, which refers to the date of your content release. Though news feeds are no longer sorted by date, it’s still important to think about your social media posting strategy because no one wants to open their applications and view old information.

Best time to post on social media across all platforms

Since every social media platform is used differently, there isn’t a single optimal time to publish on them all. For instance, LinkedIn is a great resource for professional networking and is most active during business hours. Instagram is more of a fun platform, thus during regular breaks during the day, posts in the feed, reels, and stories are more likely to receive likes and comments. Friday is by far the strongest day for YouTube, but Monday is typically a better day for Twitter.

Posts published throughout the weekend and late at night, for example, typically receive less attention on social media. This is why you should have a social media calendar with certain posting hours for each platform as well as a digital marketing plan. The right moment is crucial when it comes to social media. The number of people that view and interact with your content can be greatly impacted by the way you share it.

If your social media postings aren’t generating enough engagement or revenue, it might be because you’re posting at the wrong hour for your followers. Since different social media platforms are more active at different times, it’s critical to ascertain the peak online hours of your target audience. By providing this information, you can ensure that the relevant individuals see your message and that it is more visible and engaging.

Knowing when to post on social media

A good social media marketing company in Ahmedabad knows very well when to post on social media. Some tips are:

• Consider the time zone that your audience is in. You may need to share at different times if your audience is geographically dispersed.
• The built-in statistics on social media platforms like Facebook, Instagram, Twitter, and LinkedIn can assist you in determining the most effective times to engage with your audience.
• Certain third-party programs can combine data from several platforms and provide you with more precise information.
• Decide which of your postings are the greatest, then note the dates and times you published them. Perhaps trends will indicate when your content is most likely to be viewed.
• To find out what works best, try posting on several days and at different times of the week. Count the number of notes, shares, and likes you receive.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.