Digital Marketing Means Business Survival During COVID-19

Over the past year, the ubiquitous presence of coronavirus (covid-19) has changed the definition of everything from business to personal life. During this covid pandemic, most businesses are struggling to change their operations to stay afloat. All businesses are adopting new technologies to fit into the larger picture. Now, businesses are inclining to become digital so that they can survive and thrive in this pandemic arena. Some of them are stepping out of their comfort zone, they are forced to move past the traditions and forward into the digital age. You may consult with a reputed digital marketing company in Ahmedabad that will guide you on what digital strategies you need to employ during this pandemic.

Contact-less service

Before COVID-19, businesses overlooked the power of digital marketing. Some of them didn’t have a properly designed website or a social media page. Because at that time, they used to rely on loyal customers, word of mouth, and in-store marketing efforts. Many businesses used printed flyers, brochures, billboards, etc. to attract the attention of their customers. Sometimes, they used to organize promotional events/ campaigns to interact with their customers and embrace them with some prizes/rewards.

They believe that this type of business model can only make them popular in front of their customers. They also believe that digital marketing is a pricey endeavour for them and they need to invest a hefty amount to grab the attention of their customers. Then, with a snap of the fingers – it was gone. Nobody could visit them personally, and like that, the entire structure of the business crumpled.

To thrive in this era, you couldn’t rely on word of mouth, flyers, or bulletin boards. Without a strong online presence, you may not survive now. That’s why more companies are adopting digital approaches because apart from providing a high user experience, this digital technology offers a contactless experience that is appreciable in this pandemic. But for this, you should have a website or social media pages so that people can learn about you and can come to you if they need anything. So, every company should opt for a firm online presence to satisfy their customers during this pandemic.

Social media is the right place to be

Coronavirus has pushed a chunk of people to plunge into this social media trend. People are adopting new changes and trying to live the new normal. Influencers are now more active than ever. This is because people are not intended to be isolated. Create a social media page and start connecting with your present customers over there. Tell them who you are? What are your offerings? And, what is your brand about? Promote your products online. Don’t over push your buyers to purchase your product rather, try to educate them on how they will get benefits after using your products. It will only grow from thereon.

Social media channels are encouraging and supporting small businesses in this tough time of the covid pandemic. Instagram has introduced a sticker called “Support small business“ and it helps businesses reach new customers. They are also helping companies stay connected to their buyers. So, when they’re mentioned in the sticker, they can repost it.

Huge demand for local shops and so should be local SEO

Nowadays, people are looking for local stores online to purchase their necessary items. They want stuff delivered to their door. Since they can’t go outside in this pandemic, hence you should be present online so that they can easily find you without any hassle. Everyone is now highly dependent on local businesses for services and goods.

This is the time when you need to serve people around you. And if you do it properly, you will get good reviews from your customers.

To expand your client base and remain in full operation during this pandemic, the use of digital marketing is a necessity for you. Companies can’t survive during COVID-19 if they don’t transition to a digital marketing strategy. Create an informative, adequate and modern website for your business that is mobile-friendly and user-friendly. Then, your customers can reach you or buy through your website on all devices. Thus, you can boost up your profit and growth even in this pandemic era.

Shoutnhike is a prodigious company that provides services including digital marketing Ahmedabad. The company has many SEO expert in Ahmedabad who will help you to adopt the right SEO and digital marketing strategies to stay competitive during this covid-19 pandemic.

If you have any query regarding digital marketing, just visit the official website of Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.