Exceptional features of Google Analytics 4. Be ready for the future

Google Analytics is one of the most widely used digital analytics software solutions for analysing marketing effectiveness and website visitor behaviour. Google unveiled the most major upgrade to Google Analytics in its history two and a half years ago: Google Analytics 4, a new version that is considerably different and advanced from the traditional Analytics tools. It is so popular and widely used in the world that almost every PPC Management Company these days uses Google Analytics 4 to analyse the website behaviour and for analysing different metrics.

The new features of Google Analytics 4 bring out a platform that is flexible, highly accessible, and capable of providing a wide scope of information readily organised to facilitate a comprehensive business and customer data analysis, which is highly beneficial to them, in response to changing trends and preferences in the market today.

Below are the different features of GA4 which makes it better and different.

• Table of Contents

  Toggle

  AI and machine learning Powered predictions 

Google is a machine learning pioneer, so it’s no surprise that powerful machine learning, as the primary method of data assessment, has been included in Google Analytics 4 to discover data patterns and notify consumers. GA4 can forecast user actions and behaviour, making it much easier to plan your next move by having data available that tells you what to focus on. It is unquestionably beneficial and crucial for determining where to invest your time and money in order to maximise your return. GA4 helps digital marketers with two features: predictive analytics and automatic insights, both of which are powered by machine learning.

• Provides a personalise user interface

Personalisation has always been a key factor for any tool in the market and GA4 is no different as it too provides a personalised user interface for its users. Users are greeted with an enhanced and easy-to-navigate user interface when they first launch Google Analytics 4. Dashboard is very customisable and may be tailored to the user’s specific needs and preferences. The “recently viewed” and “because you viewed frequently” features may be seen on the homepage, giving users quick access to their recent and frequent activity. The dashboard’s “insights” section, on the other hand, displays analysis based on your platform activity.

• Cross-platform tracking for Website and Applications data

You may now stream data to the same property if your company has websites and mobile apps. Previously, you had to interact with your Google Analytics property for monitoring website data if you wanted to measure your website data. To obtain data from Google Analytics for Firebase, we needed to use it to view traffic in an app. All of the data from your website and app is now in one place. The new GA4 interface integrates online and mobile app traffic consumption metrics into a single property. This is made feasible by a new design that allows us to install cross-device tracking and combine data from several devices. This also provides the ability to monitor a person across many devices.

• Deeper and better integration with Google Ads

Google Adwords and Google Analytics are now more tightly integrated in Google Analytics 4. You may leverage GA4 data to create specialised audiences that are more relevant to your consumers, and then use paid or organic marketing to reach out to them. In addition, GA4 will track activities from YouTube engaged views, both in-app and on the web. Marketers can now see conversions from Google and non-Google sponsored channels, YouTube video views, Google search, social media, and email, giving them a more holistic picture of their performance.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.