How important is the SEO Content in Guest Posting

Guest posting has been in the digital marketing industry for quite a long time and is considered as one of the powerful link building SEO strategies as every digital marketing company in Ahmedabad utilizes this strategy for their customers. SEO as we all know is the heart of a website so implementing SEO strategies on the guest posts will surely give you exceptional results. Since Google has started to mark a few links as spam, it has demotivated a lot of people from taking guest posts but the fact is, using guest blogging is still an effective SEO strategy.

Never forget the basics

Basics of anything must never be forgotten or ignored and the same goes with guest posts. The basics of blog writing must always be followed no matter if you are writing your own blog or writing a guest post for someone else. In other words, the best practices related to blog writing must always be followed and that will definitely give you great results. 

Using keywords, heading and subheading, using meta descriptions, using relevant and quality images are some of the best practices that you must always follow in guest postings. These are practices every SEO Company In Ahmedabad follows to increase user engagements on the website and turn visitors into potential customers

Focus on searcher’s intent

Following the best SEO practices on guest posts is always essential but at times, you must think beyond keywords and links and focus on what the searcher wants. Some people are engaged in focusing on keyword optimization and link building so much that they completely ignore the purpose of writing the guest post. Guest posts or any other post you write must completely focus on the demands and needs of the users and every blog must answer the query of the searcher. 

There might be several queries in the mind of a searcher for which he is reading your blog and all those queries must be resolved. Well structured and researched SEO content must definitely solve the purpose. 

Choose the topic wisely

Choosing the right topic for the guest posting is as important as the guest post itself because if the reader is not able to connect with the topic you have delivered, he will never come back to the site again and the blog owner might never let you write another guest post for his website again. Never go out of context when it comes to selecting the blog topic as you must mostly stick to the base topic of the website for which you are writing the guest post.

Discuss about the guidelines with the website owner and clearly tell him what you are going to write and use in the post. Even if you are choosing a different topic than the base topic, make sure the subject you choose is evergreen so that more and more users get engaged to your blog post. SEO content will be of great advantage here

Avoid bad habits of guest posting

The way Google and other online media approach guest writing has evolved over time. It’s possible that well-known sites in your field that used to accept guest post contributions, especially via email outreach, have stopped doing so. And Google’s standards for using links in guest posts are often updated. Pay attention to what they’re saying.

Aside from being up to date on Google’s updates and improvements to how they crawl and show material in their SERPS, there are some habits that will hurt rather than benefit your SEO. Make sure you always avoid bad habits of guest posting.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.