The Top Digital Marketing Strategies For Education

When it comes to integrating digital marketing, the education industry has lagged behind other sectors. Although one could argue that modern marketing is fundamentally digital, conventional marketing still has its place. A strong digital marketing for educational institutions is now an essential part of marketing infrastructure and is no longer considered an optional channel. Universities currently spend a lot of money on marketing for every student enrolled, according to a survey. Education leaders should determine the digital marketing tactics that will increase enrollment and retention in order for digital marketing to be seen as a revenue driver rather than a cost centre.

Table of Contents

Top digital marketing strategies for education

Mobile Optimisation

Unbelievably, 63% of organic web searches now start on a mobile device. Your website must therefore function just as effectively on a mobile device as it does on a desktop. Google strives to offer its users relevant and useful material. Websites that have a difficult or confusing user experience cause visitors to leave and may even be removed as a school option. With a “mobile-first” strategy, visitors can concentrate on what’s most crucial: the value offered. Regardless of how people arrive at a website, they are given a positive user experience and a site that is formatted properly and takes into account the subtle differences between a desktop and mobile experience.

Don’t forget to use email marketing

One of your digital marketing strategy’s most valuable and dependable resources is without a doubt email. In fact, studies suggest that email performs 40 times better than well-known social networks. You can now stand out from the crowd when students apply or ask for information about the programme. With a series of emails that feature distinctive differentiators and alumni case studies, try to add value.

SEO is the king

Writing your website in a way that attracts qualified traffic is known as search engine optimization (SEO). You are developing wealth in the form of increased website authority, even though it takes time to realise the results of your efforts. Whether you reach page one or stay on pages two and beyond depends on a variety of factors, including keyword research, technical SEO, backlinks, and on-page and off-page optimisation.

Promote digital ads

Digital advertisements are 35% more effective than conventional advertisements, and it is much simpler to tell whether they are effective. Using Google Display Network is one of the finest ways to increase your reach if you’re trying to raise awareness. The Google Display Network, which consists of more than 2 million websites, can target potential students based on their search histories and connect with 90% of all internet users worldwide.

Use high quality content

Every institution may educate their consumers, provide solutions to issues, and provide concrete next steps by using content marketing. Every piece of content needs to have an aim that is related to your company’s objectives. By doing this, you may reduce aimless material, establish your authority, and give original thoughts that make you stand out. Hiring a digital marketing agency for education industry will definitely help you to get the right content for your industry as well as your niche in particular which will undoubtedly attract more audiences.

Take help of influencer marketing

The case studies and success stories of former graduates who won renowned jobs and chances have a significant influence on students, according to research. Find the most successful alumni on your list, and reach out to them to see if they’d be interested in working with the institution as a local influencer to publicize the programmes you’re seeking to highlight.

Go live frequently

The explosive growth of live video on Youtube, and Meta’s Reels makes it impossible to ignore. Pre-recorded videos lack the reality, authenticity, and excitement of live video. The statistics are also accurate. A live video is preferred by 80% of viewers, who also spend three times as much time watching them as they do recorded ones. Social media algorithms give more weight to live content promotion and reward firms who make use of hot new features. Utilise the algorithm rather than trying to override it.

Showcase the value of education

In order to encourage enrolment, you must clearly explain the value of a programme or degree, just as you need clear business goals to guide an institution’s course. Utilize the achievements of prior graduates in data-driven marketing that illustrate the program’s practical advantages. Students can be convinced of the merits of the programme you want to promote by using statistics like graduation rates and pay expectations. All your digital marketing strategies will work only when students get convinced with the courses you are offering. So, make sure you give full energy to promoting the value of education you give.

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