Use Competitive Analysis to Rank Higher in Search Results

Competitive analysis is the most underrated concept in the field of digital marketing strategies. Most search marketers give priority to keywords and backlinks. Without successful competitor intelligence, it would be very difficult for you to succeed in the SERPs. To present your brand strongly in front of the web audience, you should rank well in SERPs. To get success in online marketing, you should outsmart your contenders and unravel new opportunities to improve ranking. By using competitive analysis and competitor intelligence, you can make a concrete digital strategy that you might have otherwise unnoticed. In this context, you may consult with a reputed digital marketing company in Ahmedabad that will help you in making competitive analysis to enhance your ranking.

Types of competitive intelligence to employ

Two primary types of competitive intelligence you need to consider to build your digital marketing strategy. The first type of competitive intelligence is done on a large scale. It encompasses unravelling your online competitor brands and finding out their targeted keywords, rankings, and content approaches. By checking the data thoroughly, you might unearth contenders you didn’t know existed, such as a solely online seller that does not compete with you at all in the brick-and-mortar sector. SEO helps you to perceive a competitor as any entity that ranks better than you for your pivotal keywords, whether or not it is an organization you conventionally consider a contender.

The second type of competitive analysis will be more granular. When you develop your content and optimize it for specific keywords, you need to look at the pages that already rank higher on the SERPs. With the proper insights, you can see what makes your content stick out in the competition and rank higher in search results (backlinks in the content and how often they use the keyword in question). By using these insights, you can write and optimize your material. Taking a close look at the weaknesses in other content, you can create your material in such a way that it ranks higher in SERPs.

Both types of competitor intelligence are imperative in making a robust and successful online marketing strategy. You should understand where your rivals are, and how they are designing their SEO strategies.

Putting keyword gap analysis to work

Execute large-scale competitive analysis against some of your known contenders. Closely monitor the overall success online. Then, you can go with a keyword gap analysis to check if there are keywords for which they rank well but you don’t. By using this information prudently, you can improve your tracked keyword groups and generate innovative ideas for your content teams. Take baseline metrics and see your performance (rank) as compared to others on your prime keyword groups. Conduct a high-level analysis to see how well you rank on the keywords that your company gives priority to.

While focusing on your online competitors, you may find some new companies that can also become a threat to you. Look at their content strategies, local rankings, and image search placement. This will help to understand their strengths and weaknesses in the field of digital marketing.

Consider the top ten pages ranking for your targeted keywords. Once you have finished your competitive analysis and understood the keywords you need to target, take a close look at the top ten pages that rank for these keywords. Consider pivotal information like how the backlinks pointing at the pages, where the keywords are placed, and whether the content is engaging or not. Look for gaps that you may use to improve the ranking of your content.

Put competitive intelligence to work

Once you are performing competitive gap analysis, create high-quality and intriguing content that fills in the gaps left by your rivals. Create your content in such a way that it can connect your audience. Though competitive intelligence will help you in creating a superior strategy, still, basic principles of SEO will remain the same. Engagement and traffic will influence how well your content can drive customers, and therefore profit.

While structuring content, your prime goal should be to create intriguing and relevant content that satisfies the consumer’s search intent. Incorporate crucial keywords naturally and keep focusing on on-page SEO. Go through the on-page optimization checklist before plunging into this field. Before publishing the content, you must audit those pages to ensure that they are thoroughly optimized and will give the utmost user experience to your audience. These days, Google gives priority to the technical performance of the page. This means the right content can still rank poorly in the SERP if the page’s technical performance is not up to the mark.

You make sure that the content and landing pages that you are publishing must load faster and provide a better user experience than your rivals. Focusing on technical and UX elements of your landing pages will improve your ranking in search results.

With your paid search team, use a hybrid approach to uplift your visibility in challenging keyword groups. By using the gap analysis, you need to unravel keywords that have a high level of importance for your competitors. But if the top ten ranking sites have high levels of optimization and you are struggling to find your place against them in SERPs, use your PPC strategy to enhance your online presence.

By leveraging PPC and organic channels, you will get tangible results on a larger and more competitive list of keywords. You need to track your progress with your competitive efforts. Identify spaces where you have overhauled your contenders outside of just rankings.

While planning a long-term digital marketing strategy, you should think there is more to succeeding in the SERPs than just following the standard SEO approaches. You should monitor what your competitors are doing and how you can employ those things to improve your ranking. In this context, your success will be restricted if you don’t integrate competitive analysis.

Shoutnhike is a respected digital marketing consultant in Ahmedabad that offers the best digital marketing strategy to improve your ranking in SERPs. If you are planning to perform competitive analysis to get better insights into your competitor, you can consult with Shoutnhike. The company has professional digital marketing specialists who will do a thorough analysis of your contenders to boost up your ranking.

If you have any query, contact Shoutnhike or you may visit the official website of the company.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.