SEO & Digital Marketing Case Study of Avirahi Group of Companies

Even for the established businesses, it has become important to have a strong online presence these days to boost business. Avirahi Group of Companies, a prominent name in the field of real estate experienced a significant increase in business after ShoutnHike, a leading digital marketing company in Ahmedabad helped them get more leads and business online. The client did not have an optimized website and Google Ads account too was underutilized. After analyzing their websites, ShoutnHike suggested some vital changes in the websites which resulted in terrific improvement in ranking within just 3 months of work. Here is the detailed case study of how we helped them acquire the first-page position for related keywords search.

About Client

The Avirahi Group of Companies, earlier known as “Abhigna Group of Companies” has been a pioneer Real Estate Development Organization for over two decades. Since its inception in 1994, Avirahi Group has taken great stride with its perseverance and hard work which has resulted in many Residential and Commercial masterpieces across Mumbai.
Founder and Group Head of Avirahi Group, Virendra Shah has not only imbibed strong professional values within the group to work on each and every task with utmost perfection but also has driven the organization with excellent vision and hard work. His guidance and mentoring over the years across all divisions of the org. has resulted in strong customer relationships and the emergence of Avirahi Group as a well-respected name in Real Estate Arena.

Challenge

The client doesn’t have optimized website from SEO and conversion point of view.
The client doesn’t have optimized landing page content.
The client has not well optimized Google Ads account.

Our Approach

We have analyzed the website and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized Google ads campaigns for keywords, ads, demographics, parental status, timing, household income, Google ads extensions etc….,

For example

We have changed the banner to convince users to spend more time on the page.
We have changed development pics to make them more appealing and clear.
We have captured leads via download plan options as well.
Pause keywords, ads, location, timing, etc… with 25+ clicks and not conversions.
Promote keywords, ads, location, timing etc…with the highest conversion rate.
Published content on the latest trends.
We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.
We analyzed the backlink gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.
We also did local business submission for Indian sites to help them secure a top ranking in targeted locations.