How Shoutnhike Helped GFE Group Slash Costs, Boost Leads, and Increase Conversions with Google Ads

Client Background:

GFE Business Group, India’s Biggest Entrepreneur Network, empowers individuals with a wide range of services – from Import-Export programs to E-commerce scaling. They approached us seeking to generate more qualified leads for their diverse offerings.

Challenges:

GFE Group faced three primary challenges:

• Limited Qualified Leads: They struggled to attract potential clients genuinely interested in their services.
• High Ad Spend: Their existing Google Ads strategy resulted in significant spending without the desired return.
• Excessive Cost-per-Lead (CPL): The cost to acquire each lead was too high, hindering their return on investment (ROI).

Our Approach:

To address these challenges, we implemented a comprehensive Google Ads strategy:

1. Deep Client Understanding: We thoroughly analyzed GFE Group’s business goals, target audience, and existing campaign data (Cost, Leads, Cost Per Lead).
2. Campaign Optimization: We meticulously optimized various campaign elements:

• Keywords: We meticulously researched and selected relevant keywords with high search intent to attract qualified leads.
• Ad Copy & Landing Pages: We crafted compelling ad copy highlighting GFE Group’s unique selling points and optimized landing pages for seamless conversions.
• Audience Targeting: We created targeted audience segments based on demographics, interests, and online behavior to ensure ad delivery to the most relevant users.
• Bidding Strategies: We implemented effective bidding strategies (e.g., maximize conversions, target CPA) to optimize ad spend and prioritize conversions.

3. Campaign Structure Revamp: We restructured the campaigns for better organization and performance.

Results:

Within just six months, our data-driven Google Ads strategy yielded remarkable results for GFE Business Group:

• Cost Reduction: We achieved a significant 35.15% (₹902,840.68) decrease in campaign costs (from ₹2,568,517.66 to ₹1,665,676.98). 

Lead Surge: We successfully increased conversions by a staggering 68.63% (19,053.18) (from 27,763.08 to 46,816.26).

Cost Per Conversion Reduced : We achieved a significant 61.54% (₹56.94) decrease in campaign costs per conversion (from ₹92.52 to ₹35.58).

Client Review:

“We’re thrilled with the results achieved through Shoutnhike’s Google Ads expertise. We’ve secured a substantial increase in qualified leads at a much lower cost, significantly improving our CPL.” – GFE Business Group

Conclusion:

Our Google Ads strategy transformed GFE Group’s online marketing efforts. By meticulously optimizing campaigns, targeting the right audience, and implementing effective bidding strategies, we reduced costs, boosted conversions, and delivered a significant return on investment. This case study exemplifies the power of a data-driven Google Ads approach in generating high-quality leads and achieving business goals.

For more info visit #1 Google Partner, PPC Company in Ahmedabad, India, Shoutnhike.

Ready to achieve similar results for your business? Contact Shoutnhike today!

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.