Eassystone – SEO & Digital Marketing Case Study

Chirag Shah
January 9, 2020
Eassystone.no Mobile View

Eassystone.no Website Homepage

ShoutnHike, a top SEO company in Ahmedabad has consistently delivered great results within a short span of work with expertise and the right digital marketing strategy. A Norway based MNC Essaystone is one such client who got quick results after handling us the work of managing and optimizing their website. The company which focussed on private customers through the network of natural stone resellers started getting leads from different sources after improved ranking. ShoutnHike prepared a solid digital strategy for the client, as a result, the website started getting stable traffic and their business flourished. Here is the detailed case study of how we made it possible.

About Client

EassyStone is a product series aimed at reaching private customers through natural stone reseller networks that should be simple, affordable and luxurious.
EassyStone is launched by Steinsentralen AS – org no 997 959 043. The stone center is part of the multinational group StoneSenter International with headquarters in Lier, Norway and regional offices in Norway, Sweden, Poland, India, and China.

Challenge

  • The client doesn’t have an optimized website from SEO and conversion point of view.
  • The client doesn’t has optimized landing page content.
  • The client would like to increase the ROI from the Google Ads campaign.

Our Approach

We have analyzed the website and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized Google ads campaigns for keywords, ads, demographics, parental status, timing, household income, Google ads extensions etc….

For example

  • Adding a call to action “Request Free Quote” in the header with a contact number.
  • Add reviews and unique selling points on all the points.
  • Pause keywords, ads, location, timing, etc… with 25+ clicks and not conversions.
  • Promote keywords, ads, location, timing etc…with the highest conversion rate.
  • Optimized content in the blog section to help us in ranking and leads.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We also did local business submission for Norwegian sites to help them secure a top ranking in targeted locations.

Outcome

Ranking Improvement

Ranking Improvement

We got the first-page position for many benkeplate related keywords within 3 months of work.

Traffic Improvement

With the help of the right page, on-page and link building activities website has managed to get stable traffic.

Google Analytics Traffic Report

Leads improvement

The client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Google Analytics Goal Report

Want to grow your SEO traffic, leads, ROI from Google Ads campaign, Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google partner, SEO Company in Ahmedabad, India, Shoutnhike.

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dpadmin
Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.

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