GFE Business Case Study: 153.12% Lead Growth Through Strategic Digital Marketing

Table of Contents

About Client

GFE Group is the world’s fastest-growing business support organization and India’s Biggest Business Network. We have been adding value to people’s lives since 1998. Whether you want to enrol in Import Export Program or want to scale up your E-Commerce business or Looking to make career with MBA, MCA UGC Approved Program. We have all that for you in our box. We are also having different brands in our bucket like Foodish, Growthpath, Digiexperts, GFE Education, GFE Tours and many more. If you are looking for a digital marketing company in Ahmedabad, Shoutnhike can provide comprehensive solutions to boost your online presence and reach your target audience effectively.

SEO Success Story: 101% Traffic Growth in last 1 Year

Challenges

The website needs improvement in terms of SEO and user conversion optimization.
The website currently has a slow loading time & server issue.
The website lacks elements that would encourage users to engage on both desktop and mobile devices.
We have identified several technical issues that need to be addressed to enhance the website’s performance.

Our Approach

Conduct a comprehensive SEO audit to identify areas that need improvement.
Optimize website content for relevant keywords and ensure that it is user-friendly and engaging.
Improve website speed and loading time by optimizing images and reducing server response time.
Enhance the website’s user experience on both desktop and mobile devices by improving site navigation and implementing responsive design.
Fix technical issues, such as broken links and errors, alt tag, schema to ensure that the website is functioning properly and providing a positive user experience.
Develop a link-building strategy to increase website authority and drive traffic.
Monitor website analytics and make adjustments as necessary to continuously improve SEO performance.

Traffic

Ranking improvement

With the help of the right page-on-page, link-building, and conversion optimization activities the website has managed to get stable traffic, and lead improvement.

Want to grow your SEO traffic, and leads, Request a FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google Partner, SEO company in Ahmedabad India Shoutnhike.

Google Ads: 153.12% (2.22%) Rise in Conversion Rate

Challenges

GFE Group faced three primary challenges:

Limited Qualified Leads: They struggled to attract potential clients genuinely interested in their services.
High Ad Spend: Their existing Google Ads strategy resulted in significant spending without the desired return.
Excessive Cost-per-Lead (CPL): The cost to acquire each lead was too high, hindering their return on investment (ROI).

Our Approach

To address these challenges, we implemented a comprehensive Google Ads strategy:

Deep Client Understanding: We thoroughly analyzed GFE Group’s business goals, target audience, and existing campaign data (Cost, Leads, Cost Per Lead).
Campaign Optimization: We meticulously optimized various campaign elements:

Keywords: We meticulously researched and selected relevant keywords with high search intent to attract qualified leads.
Ad Copy & Landing Pages: We crafted compelling ad copy highlighting GFE Group’s unique selling points and optimized landing pages for seamless conversions.
Audience Targeting: We created targeted audience segments based on demographics, interests, and online behavior to ensure ad delivery to the most relevant users.
Bidding Strategies: We implemented effective bidding strategies (e.g., maximize conversions, target CPA) to optimize ad spend and prioritize conversions.

Campaign Structure Revamp: We restructured the campaigns for better organization and performance.

Results

Within just six months, our data-driven Google Ads strategy yielded remarkable results for GFE Business Group:

Cost Reduction: We achieved a significant 35.15% (₹902,840.68) decrease in campaign costs (from ₹2,568,517.66 to ₹1,665,676.98).

How Shoutnhike Helped GFE Group Slash Costs, Boost Leads, and Increase Conversions with Google Ads

Lead Surge: We successfully increased conversions by a staggering 68.63% (19,053.18) (from 27,763.08 to 46,816.26).

Cost Per Conversion Reduced : We achieved a significant 61.54% (₹56.94) decrease in campaign costs per conversion (from ₹92.52 to ₹35.58).

Client Review

“We’re thrilled with the results achieved through Shoutnhike’s Google Ads expertise. We’ve secured a substantial increase in qualified leads at a much lower cost, significantly improving our CPL.” – GFE Business Group

For more info visit #1 Google Partner, PPC Company in Ahmedabad, India, Shoutnhike.

Social Media: 3.8 Million Clicks Generated Across 7 Ad Sets

Challenges

The client wants to generate bulk leads from their social media accounts.
The client was getting very high CPL.

Our Approach

Build a Strategy

We started our process by analyzing their social media and competitors’ accounts. We have optimized their social media pages and applied our best practices.

We have created the best images and try to use every single course they have. After analyzing their audience, we published their campaign and achieved the result our client wanted.

Audience

Website visitors for the last 360 days.
Look alike 1 and 2% of website visitors.
Look alike 2% filled lead form.

Ads

Goal Achieved

What were the Results of Lead Generation Campaigns?

Top 3 Performing Ad Sets

Ecom Campaign new 20 feb: Highest volume bidding strategy, 160 clicks, ₹15.15 cost per result, ₹2,424.19 amount spent
GFE China fair 12 Feb: Highest volume bidding strategy, 34 clicks, ₹89.60 cost per result, ₹23,046.55 amount spent
(IVR) Calisi Interests Training Nov: Highest volume bidding strategy, 3,800 clicks, ₹17.27 cost per result, ₹27,538.25 amount spent

Want to grow your Social Media, Request a FREE Quote via contact@shoutnhike.com or +91-9974360053For more info visit #1 Google Partner, Social media company in Ahmedabad, India, Shoutnhike.