Premium Packaging - SEO and Digital Marketing Case Study

Premium Packaging – SEO and Digital Marketing Case Study

Chirag Shah

August 16, 2022

Table of Contents

About Client

Premium Packaging is a leading supplier of every kind of packaging material for industrial and commercial applications based in Sydney. With the help of strong collaborative relationships with our clients, we have earned their trust over the years. We believe in delivering unique and outstanding packaging solutions, along with quality services. We have a partnership with global packaging manufacturers to provide the best quality material you need for your packaging products. Whether it is plastic packaging, custom-printed labels, protective packaging, corrugated boxes, mailing, custom packaging, or washroom and cleaning supplies, our packaging solution can cater to all your packaging needs within the time and your budget.

If you are looking forward to enhancing your packing process, get in touch with us, and we will help you to optimize it and get the desired results. Premium packaging has made a reputation for itself in the industry by providing excellent services. We aim to exceed our client’s expectations to help them reduce cost, benefit in stock management, innovative packaging solutions, and solutions for operational efficiencies.

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.
Not getting any leads and traffic from the website.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example:

Add a call to action button at the top.
Created a mega menu on the website.
We created all landing pages with a new design to get more leads from the website.
Make conversion changes on the product page and category page.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.
We also did local business submissions for Packaging related websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities website has managed to get stable traffic, lead improvement.