Tendertiger- SEO & Digital Marketing Case Study

With the advent of the digital era, online business is thriving like never before. In order to attract more customers, it is important to have a proper website. TenderTiger, a website tracking thousands of new projects announced by the government and private sector companies faced some obstacles in making the most of the opportunities at their disposal. ShoutnHike, a leading digital marketing company in Ahmedabad, India helped the client increase their digital footprint by optimizing their website from SEO and conversion point of view. We also focused on increasing ROI from Google Ads campaign. With our powerful strategy, the website managed to get stable traffic within a short span of work. Here is the detailed case study of how we improved the client’s ranking.

About Client

TenderTiger tracks thousands of new projects announced by government & private sector companies across India. These projects involve huge investments and hence offer a great business opportunity to supply. Hundreds of new projects are added to our database on a daily basis which translates into opportunities worth billions. You can use this information to be used to find new biz opportunities and to track investment plans too. You’ll have to be creative enough to use this information to your benefit.

Challenge

• The client doesn’t have an optimized website from SEO and conversion point of view.
• The client doesn’t have to optimize landing page content.
• The client would like to increase the ROI from the Google Ads campaign.

Our Approach

We have analyzed the website and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized Google ads campaigns for keywords, ads, demographics, parental status, timing, household income, Google ads extensions etc….

For example 

• Adding a call to action “FREE Registration” in the header with login functionality.
• Give a search facility in the banner itself.
• Showing the latest tenders on the home page itself.
• Pause keywords, ads, location, timing, etc… with 25+ clicks and not conversions.
• Promote keywords, ads, location, timing etc…with the highest conversion rate.
• Optimized content in the blog section to help us in ranking and leads.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed the backlink gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for Indian sites to help them secure top ranking in targeted locations.

Outcome

Ranking Improvement

We got the first-page position for many Tender Details related keywords within 3 months of work. 

Traffic Improvement

With the help of the right page, on-page and link building activities website has managed to get stable traffic.

Leads improvement

The client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Want to grow your SEO traffic, leads, ROI from Google Ads campaign, Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google Partner, Digital Marketing Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.